David Armano VP, Creative | Critical Mass Logic + Emotion | darmano.typepad.com Twitter: @armano criticalmass.com e Fuzzy Tail ideshare.net/darmano/the-fuzzy-tail
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
Jan 27, 2015
Come hear how interdisciplinary teams use the "Fuzzy Tail" to mix it up in the conceptual, design, and development process as generalists and specialists search for new ways to work together in order to keep up the pace in a "2.0" world. This presentation discusses a type of mindset and attitude that will be essential in this type of professional ecosystem. We review some case studies and open up a dialogue after the presentation. If the Long Tail is the what-then the Fuzzy Tail may just be the why.
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David ArmanoVP, Creative | Critical MassLogic + Emotion | darmano.typepad.comTwitter: @armano
criticalmass.com
The Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail
The
Fuzzy Tail
It’s like the
Long Tail…
Only
Fuzzy
When was the last time you met a blacksmith?
= +
Or needed one?
People who did this:
Now do this:
So what’s your job?
Now put on your fuzzy glasses.
How fuzzy are you?
not as fuzzy
getting fuzzyawfully fuzzy
rigid
fuzzy
This isn’t fuzzy.
waterfall
Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
Neither is this…
Assembly line
Or this.
silos
This is.
overlaps
hierarchy + networks
Fuzzy logic (and emotion)
Are fuzzy people “right-brainers”?
Wow!
Not quite.
Fuzzy people are “light-brainers”
light-brain functionsagile
inquisitive
adaptable
flexiblepliable
Note: I am not a certified brain surgeon. This visual is conceptual only.
How do we get fuzzier?
Forget you were ever an expert.
At anything.
Unlearn.
So you can learn again.
Proof of fuzziness…
The “T-shaped”individual
From “T-shaped” to “Sun-shaped”
Passionate individuals.Collaborative teams.
Individuals.
Teams.
Let’s meet some “fuzzy people”.
Chad Hurley“designer”
Steve Chen “engineer”
Jawed Karim “geek”
Youtube is innovative
Innovation is fuzzy
Fuzzy perfect
1
2
3
4
Universal Media Player
Community
Distribution
Context + Relevance
Fuzzy work in the office:
NASA.gov
developer + creative lead + project manager + interaction designer
Core team:
QuickTime™ and aAnimation decompressor
are needed to see this picture.
creative lead + designer + dev 1 + dev 2 + project manager + advocate
Core team:
Why should you care?
Because we’re not in the Website business.
Web
site
$400
.00
We’re in the ideas + experience business.
So let’s get
Fuzzy
David ArmanoVP, Creative | Critical MassLogic + Emotion | darmano.typepad.comTwitter: @armano
criticalmass.comThe Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail
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