From information to motivation,
firewalls to no walls
J. Boye Philadelphia 2011
May 4, 2011
What I learned
about UXfrom health
communication.
Or:
Communication.think.
feel.
do.
Differently.
Woe are we.
Them.
Sex! Money! Abs!
Us.
Wake me up for the good stuff.
How bad do you want it?
If you
build it,
they will
come.Sounds good.
Doesn’t work.
Unintelligible.
Uninspired.
Unessential.
It doesn’t have
to be this way.
Unlock.
Unearth.
Unleash.
Think
like
a user.
Free. For all.
Still protected.
http://livetheorangelife.com
NTKB.*
*need-to-know basis
Quick. Directed.
Where I live.
21st century tools.
(OMG.)
My goals. Not yours.
Cool gadgets.
My
interests.
My turn
to talk!
Experts
standing by.
Culture eats
strategy for
breakfast.
Maxims:1. Give me something I want.
2. Make it effortless.
3. Keep it personal.
4. Be there when I need you.
5. Recognize my different
learning styles, learning levels.
6. Involve me in the solution.
