From Gamificationthrough Engagement
to Behavioural Change
http://martin.can.unriddle.it
How to win friendsand influence people
(Dale Carnegie 1937)● Begin with praise and honest appreciation● Call attention to people's mistakes indirectly● Talk about your own mistakes before
criticizing the other person● Ask questions instead of giving direct orders● Let the other person save face● Praise every improvement● Give the other person a fine reputation to
live up to● Use encouragement. Make the fault seem
easy to correct● Make the other person happy about doing
what you suggest
Captology: Persuasive Technology(B.J. Fogg 2002)
● Technology as tools● Technology as media● Technology as a
social actor
Behavioural Insights Unit
● http://www.behaviouralinsights.co.uk/● The next age of government on TED
(David Cameron 2010)
Wot Do U Call It?(Wiley 2004)
● Reflective practitionerin Architecture
● Design-based Researchin Educational Research
● Agile Development– In Software Engineer
● Usable Securityin Information Security
● Implementation Sciences
Further Literature
● Change by Design● The Power of Habit
– Que
– Routine
– Reward
● Thinking, Fast and Slow(Daniel Kahneman 2011)
● Will Wright – on engagement vs education in games– http://link.brightcove.com/services/player/bcpid139913618
8?bctid=29089952001●