FORD INDIA
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Presenter :- GROUP 1
History & Background Founded by Henry Ford and incorporated
on June 16, 1903
Came to India in 1995 by forming joint venture with Mahindra & Mahindra
Now Ford India Pvt. Ltd. Is wholly owned subsidiary of the Ford Motor Company in India
At present Ford motors company manufactures automobiles under the name of Ford, Lincoln and Mercury
8th rank in fortune 500 list (biggest vehicle company in term of gross revenue)
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FORD AND FORDISM
Model T The first assembly line
Maruti Suzuki,48%
Hyundai Mot-ers,20%
Tata Moters15% General Moters
6%
Honda Siel Cars, 4%
Toyota
Kirloskar
0.6%
Hindustan Motors
0.5%
Mahindra Renaults
0.3%
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Ford India Performance
Registered 25000 sales booking in close to 100 days
Figo has had drive growth in all markets across India
Ford India recorded more then double the volume of 235% YoY in half year sales
2005-06 2006-07 2007-08 2008-09
Vehicle sold(in nos.)
28912 41835 36385 28741
Sales and other income (in d cr)
1807.66 2722.33 2488 2120
SWOT Analysis
STRENGTH
Experience of more than 100 years
Financial back-up
Grand entry of Figo in the Indian market
WEEKNESS
High maintenance of the cars
Low production capacity
Loss after loss in the initial eight years
OPPORTUNITY
Indian automobile market is growing
Consumer’s purchasing power is increasing
THREATS
Tough competition in the domestic market
Entry of new foreign players
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SIR HENRY FORD(1863-1947)
Founder
MICHAEL BONEHAMPresident and Managing
Director
NIGEL WARK Executive Director
KULJIT RANAVice President,
SANDIP SANYALExecutive Director
Key Persons
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Business overview
Chennai based plant, manufacturing capacity of 150,000 unit per year
Product Portfolio
Ford Endeavour SUV segment
Ford Ikon C - segment Ford Figo B - segment
Ford Fiesta C - segment
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Mexico,Figo
Brazil,Figo & components
China,Components
Indonesia,Figo & Engines
South Africa,Figo & Components
Export and supplier base for cars and components
Back office hub ( FBSC )
Software development source ( FITSI )
New Business Initiatives
Technologies• Curve control• SyncAPP• EcoBoost
Quality Care
Mechanical training centers
Plans to train Indian racers to compete in Ford Rally Championship
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Current Challenges
Sustainability
Reluctance of Indian consumers to upgrade cars
More focus on sales volume in the C-Segment.
Wide product portfolio
Tough competition from foreign Brands
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