FISHING FOR THE JOBS TO
BE DONE
FISHING FOR THE JOBS TO
BE DONE
FISHING FOR THE JOBS TO
BE DONE
FISHING FOR THE JOBS TO
BE DONE
ANDREJ BALAZ SENIOR UX DESIGNER AT THINK MOTO
@DESIGNAMYTE
THE SWITCHTHE FOUR FORCES OF PROGRESS
FISHING FOR THE STORY
THE SWITCHTHE SWITCH
THE SWITCH: THE MOMENT WHERE THERE IS AN EXPLICIT CHOICE
TOWARDS A NEW SOLUTION.BOB MOESTA, CHRIS SPIEK FROM THE REWIRED GROUP
PEOPLE DON’T JUST BUY STUFF.THEY BUY WHAT STUFF DOES FOR THEM.
PEOPLE DON’T JUST BUY STUFF.THEY BUY WHAT STUFF DOES FOR THEM.
NOT FEATURESBUT EXPECTED OUTCOMES
INTERVIEWING SWITCHERS HELPS TO HIGHLIGHT THE CRITERIA PEOPLE USE
TO HIRE OR FIRE A PRODUCT.
INTERVIEWING SWITCHERS HELPS TO HIGHLIGHT THE CRITERIA PEOPLE USE
TO HIRE OR FIRE A PRODUCT.
REAL STORY
INTERVIEWING SWITCHERS HELPS TO HIGHLIGHT THE CRITERIA PEOPLE USE
TO HIRE OR FIRE A PRODUCT.
REAL STORYTRADE-OFFS
INTERVIEWING SWITCHERS HELPS TO HIGHLIGHT THE CRITERIA PEOPLE USE
TO HIRE OR FIRE A PRODUCT.
REAL STORYTRADE-OFFS
CONSIDERATION SET
WHAT MAKES PEOPLE SWITCH
WHAT MAKES PEOPLE SWITCH
YOUBUSINESS AS USUAL NEW BEHAVIOUR
ANXIETYOF THE NEW SOLUTION
HABITOF THE PRESENT
BU
SIN
ESS
AS
USU
AL N
EW
BE
HA
VIO
UR
PUSHOF THE SITUATION
PULLOF THE NEW SOLUTION
YOU
GETTING TO THE STORY
GETTING TO THE STORY
FIRST THOUGHT
FIRST THOUGHT CONSUMING
YAY OR NAYPASSIVELOOKING
ACTIVELOOKING
DECIDING
EVENTONE
EVENTTWO
I’m not putting in any real energy, but I start
noticing options
I’m investing energy and time into finding a
solution.
I’ve narrowed my options to two or three. I understand my crieteria.
I’ve used it for a while and I understand if it does the job or not.
I’ve had enough. This needs to get
solved.
If I don’t get this solved by a certain time, it’s not going
to be good.
I’ve paid money. There is no going
back. I’ve comitted.
CONSUMING YAY OR NAY
ACTIVELOOKING
DECIDING
EVENTONE
EVENTTWO
PASSIVELOOKING
FIRST THOUGHT
What I have might not be working
anymore
NEXT UPNEXT UP
TIPS FOR INTERVIEWING & NOTE TAKINGHOW TO MAKE JTBD ACTIONABLE?
JTBD.INFOALAN KLEMENT
JOBSTOBEDONE.ORGCHRIS SPIEK, BOB MOESTA
#JTBD
ANDREJ BALAZBALAZ.DE
@DESIGNAMYTE
JTBD.INFOALAN KLEMENT
JOBSTOBEDONE.ORGCHRIS SPIEK, BOB MOESTA
#JTBD
ANDREJ BALAZBALAZ.DE
@DESIGNAMYTE
