Knowledge Now!Finding Market
ResearchFeldberg Library
Anne EslerRichard Felver
Karen Sluzenski
Demographics Consumer Behavior Industry Info Info on Major Players Statistics Trends Market Size, Share, Segmentation Pricing Advertising and Promotion Distribution and Retailing
What is Market Research?Gathering and analyzing information about a market, its customers, and competitors.
US Census Bureau Industry Associations Trade & Professional Organizations Department of Commerce Journal Articles Surveys Industry Reports Analyst Reports Packaged Market Research Reports
Where to look?
Mintel OxygenMintel Global Market NavigatorGlobal Business BrowserFrost & SullivanBCC ResearchGartnerForresterISI Emerging MarketsIBISWorldMarketline AdvantagePassport (Euromonitor)Business Source Complete
Databases for Packaged Research Reports
Coverage:◦ Consumer focused (Beauty and Personal Care, Drink, Finance, Food,
Foodservice, Health and Wellbeing, Household, Lifestyles, Retailing and Apparel, Technology, Travel)
◦ US, UK, Europe Sources:
◦ Mintel Proprietary Research Tip:
◦ Check out Lifestyles Reports◦ Use “Export to Basket” feature to download whole
report
Mintel Oxygen
Coverage:◦ Consumer goods focused (Alcoholic Drinks & Tobacco, Automotive,
Beauty, Personal Goods, Toiletries, Clothing, Footwear, Consumer Electronics, Electrical Goods, Finance, Food, Holidays & Travel, Household/Home, Insurance, Leisure & Entertainment, Media, Non-alcoholic Drinks, Pharmaceuticals, Retail, Telecommunications)
◦ World/Global Sources:
◦ Mintel Proprietary Research Tip:
◦ Use Search tab to quickly select from menus to build your search
Mintel Global Market Navigator
Coverage: ◦ Wide-ranging◦ US and Global
Sources:◦ Datamonitor◦ Freedonia◦ STAT-USA◦ Business Monitor International (BMI)
Tip:◦ Try Industry Browse > OneSource Industry◦ Go to News & Reports > Basic Search >
Limit to Market Research
Global Business Browser (OneSource)
Coverage: ◦ Wide-ranging (Aerospace & Defense; Automotive &
Transportation; Business & Financial Services; Chemicals, Materials and Food; Education; Electronics & Security; Energy & Power Systems; Environment & Building Technologies; Healthcare; Industrial Automation & Process Control; Information & Communication Technologies; Measurement & Instrumentation)
◦ US and Global◦ 1998 to date
Sources:◦ Frost & Sullivan Proprietary Research
Tip:◦ Restrictions on downloading; full text is
viewable online, but you cannot export PDFs. If you need the PDF of a report email [email protected] with your request and include the title of the report.
Frost & Sullivan
Coverage: ◦ Wide-ranging (Advanced Materials; Advanced Transportation
Technologies; Biotechnology; Chemicals; Energy And Resources; Engineering; Environment; Food And Beverage; Fuel Cell And Battery Technologies; Healthcare; Information Technology; Instrumentation And Sensors; Manufacturing; Membrane And Separation Technology; Nanotechnology; Pharmaceuticals; Plastics; Safety And Security; Semiconductor Manufacturing)
◦ US and Global Sources:
◦ BCC Proprietary Research Tip:
◦ Browse through “My Categories”◦ Includes previous versions of reports
BCC Research
Coverage:◦ IT only:
Application Development & Integration; Business Intelligence; Business Process Management; Consumer Technologies; Customer Relationship Management; Data Management and Integration; Emerging Trends and Technologies; Enterprise Architecture; ERP & Supply Chain Management; High-Performance Workplace; IT Asset Management; IT Management; IT Operations; IT Services; Mobile and Wireless; Networking and Communications Equipment; Networking and Communications Services; Open Source; Outsourcing; PCs, Laptops and Handheld Devices; Regulatory Compliance; Security and Privacy; Servers and Storage; Web Services
Banking & Investment Services; Education; Energy and Utilities; Government; Healthcare Providers; Insurance; Manufacturing; Media; Retail
Sources:◦ Gartner Proprietary Research
Tip:◦ Use Other Options (under search box) & Select Content:
Best Practices Data and Statistics Forecasts Market Analysis Market Share MarketScopes SWOT Analysis Surveys
Gartner
Coverage:◦ IT: Impact of technology on business (across
industries)◦ Global
Sources:◦ Forrester Proprietary Research
Tip:◦ Try a keyword search and then narrow by technology
or industry
Forrester Research
Coverage:◦ Wide-ranging◦ Emerging market countries
Sources:◦ Multiple, varies by country & industry
Tip:◦ Search > Publication Type = Analysis/Research◦ Go to Industry Tab > Analysis/Research: Industry
ISI Emerging Markets
Coverage:◦ Wide-ranging◦ US, Global, China
Resources:◦ IBIS Proprietary Research
Tip:◦ Try a keyword search◦ Click on “more results”◦ Try searching by major industry competitor
company name
IBISWorld
Coverage:◦ Wide-ranging (Aerospace & Defense, Agriculture & Forestery, Automotive, Business &
Consumer Services, Chemicals, Communications, Construction & Real Estate, Consumer Packaged Goods, Energy and Utilities, Environmental & Waste Management Services, Financial Services, General Business, Government & Non-Profit Organizations, Industrial Goods & Manufacturing, Ingredients, Leisure & Arts, Media, Materials & Mining, Paper and Packaging, Pharmaceuticals & Healthcare, Retailing, Sourcing, Technology and Services, Textiles, Transport & Logistics, Wholesale)
◦ US, Global Resources:
◦ Marketline Proprietary Research Tip:
◦ Includes Five Forces Analysis◦ Narrow search by keyword, industry, etc.
Marketline Advantage
Coverage:◦ Wide-ranging (alcoholic drinks, apparel, automotive, beauty &
personal care, consumer appliances & electronics, health, eyewear, food, home & garden, hot drinks, luxury goods, pet care, soft drinks, toys & games, finance, retailing, travel & tourism, ingredients, packaging)
◦ US, Global Resources:
◦ Euromonitor International Tip:
◦ Keyword search: consumer lifestyles
Passport (Euromonitor)
Coverage:◦ Wide-ranging◦ US, Global
Resources:◦ Datamonitor, C. Barnes & Co., Economist
Intelligence Unit, ICON Group International, Business Monitor International (BMI)
Tip:◦ Try a keyword search◦ Limit by:
Source Type = Industry Profiles Source Type = Market Research Reports
Business Source Complete
www.marketresearch.com
If the publisher is: Try finding the report in this database:
BARNES Report Business Source Complete
BCC Research BCC Research
MarketLine MarketLine Advantage
Business Monitor International (BMI) Global Business Browser; Business Source Complete
Datamonitor Business Source Complete; Global Business Browser; MarketLine Advantage; ISI Emerging Markets
Economist Intelligence Unit Business Source Complete
Euromonitor International Business Source Complete; MarketLine Advantage
Frost & Sullivan Frost & Sullivan
IBISWorld IBISWorld
ICON Group International Business Source Complete
Freedonia Global Business Browser
First Research, Inc. Thomson ONE
GlobalData Thomson ONE
Mintel Mintel
Beyond Packaged Reports
Contact a Feldberg Librarian:
◦ In person! ◦ By email: [email protected]
◦ By phone: 646-3653◦ Make an appointment
Questions?