Find your audience with Behavioral Targeting.
Your message is most effective if it lands with the right people.
Source: Microsoft Advertising Data – January 2015
To help you find them, Microsoft starts with the most diverse set of user data signals at scale from more than 500 million user IDs globally. We pinpoint people who express interest in products or services, then group them into behavioral segments.
The Value of Microsoft Audiences.
SOCIAL ONLINE39% say that they feel
the need to check social networking sites
every day
INTERNET FIRST49% say that when
they need information, the first
place they look is the internet NEED TO BE
CONNECTED ON THE GO
30% say that they couldn’t live without the internet on their mobiles
ONLINE SHOPPING40% say that
shopping online makes their live
easier
OUR MSN AUDIENCE IS MADE UP OF
INTERNET ADDICTS
ONLINE RESEARCHERS
46% say that they look on the internet for information before buying a product GAIN INSIGHTS
FROM OTHER’S EXPERIENCES
49% more likely to be influenced by
comments/reviews posted online
SHARE THEIR EXPERIENCES49% more likely to post comments or
reviews online
OUR MSN GR AUDIENCE
LIKES TO EXCHANGE EXPERIENCES ONLINE
Source : Greece TGI 2015 (Apr 14 - Mar 15)
NEW AGE MAKEUP
43% more likely to be interested in new pioneer cosmetics
HEAVILY INVESTED IN PERSONAL
PRODUCTS35% say that they spend
a lot of money on toiletries and cosmetics for
personal useTOILETRIES SELECTION
47% say that it is important to choose
the brand of their toiletries
OUR MSN GR AUDIENCE FEELS THAT
PERSONAL GROOMING IS IMPORTANT
Greece TGI 2015 (Apr 14 - Mar 15)
OUTFITTED WITH DESIGNER WEAR55% more likely to wear
designer clothes37% more likely to wear
designer watches
FASHIONABLE51% say that they like to keep up with the latest fashion
UPDATED WARDROBE
46% say that they buy new clothes
every season
LOVES SHOPPING
FOR CLOTHES44% say that they
really enjoy shopping for clothes
OUR MSN GR AUDIENCE ARE MADE UP OF
FASHIONISTAS
Greece TGI 2015 (Apr 14 - Mar 15)
OUR SKYPE GR AUDIENCE IS
PASSIONATE ABOUT TECHNOLOGY
TECHNOLOGY IS IMPORTANT
40% more likely to try to keep up with
technology
SMARTPHONE SAVVY
189% more likely to access the internet through their mobile
phones HIGH TECH HOMES
55% feels that it is important that their
home is equipped with the latest technology
GADGET LOVERS
52% love buying new gadgets and
appliances
Greece TGI 2015 (Apr 14 - Mar 15)
ONLINE PURCHASES158% more likely to have bought
clothes or shoes online354% more likely to have bought holidays or airline tickets online
292% more likely to have bought show tickets online
ONLINE SHOPPERS
226% more likely to go online to buy
products
ONLINE RESEARCHERS
53% say that they look on the internet for information
before buying a product
OUR SKYPE GR AUDIENCE IS MADE UP OF
ONLINE SHOPAHOLICS
Greece TGI 2015 (Apr 14 - Mar 15)
HOLIDAY PLANNERS
53% say that they enjoy planning
holidays
EXPLORERS51% say that they try
to go to different places on holidays
TRAVEL JUNKIES
54% say that they love travelling
abroad
OUR SKYPE GR AUDIENCE
LOVES TO SEE THE WORLD
NEED TO BE CONNECTED ON
THE GO33% say that they
couldn’t live without the internet on their
mobiles
INTERNET FIRST46% say that when
they need information, the first place they look is the internet
SOCIAL ONLINE41% say that they feel the need to
check social networking sites
every day
OUR OUTLOOK.COM GR AUDIENCE IS MADE UP OF
INTERNET ADDICTS
Greece TGI 2015 (Apr 14 - Mar 15)
ENGAGE IN INVESTIGATIVE
SPIDERWEBBING
36% have searched the internet for products they
see advertised while watching TV
DEPEND ON INFORMATION FROM
THE INTERNET
47% feel that the internet allows them to better
understand the advantages of the product or brand
ONLINE RESEARCHERS
45% say that they look on the internet for information before buying a product
OUR OUTLOOK.COM GR AUDIENCE
RESEARCHES ONLINE FOR PRODUCT KNOWLEDGE
Greece TGI 2015 (Apr 14 - Mar 15)
ALWAYS ON THE LOOKOUT FOR HOME IMPROVEMENT IDEAS43% say that they are always looking for ideas to improve
their home
KEEN ON REDECORATING THEIR HOMES
34% say that they like to redecorate as often as
possible
OUR OUTLOOK.COM GR AUDIENCE IS MADE UP OF
HOME IMPROVEMENT JUNKIES
Greece TGI 2015 (Apr 14 - Mar 15)
The Value of Targeting Microsoft Audiences (BT)
Insight drives result
By delivering your message to your target audience alongside premium content, during their most meaningful connections, with impactful creative targeting solutions, you empower more successful campaigns.
Behavioral targeting delivers highly relevant ads to a receptive, action-defined audience
Examples of Lift By Segment.Case Studies on Behavioral Targeting
Examples of average lift driven by a selection of BT segments. Based on internal testing on Microsoft Media Network using live advertisers.
The higher relevance of BT ads often results in increased click-through rates (CTR) when compared to untargeted campaigns.
Fashion And Beauty
215% average lift in
CTR.
Luxury Car Researchers
210% average lift in
CTR.
CruiseSeekers
94% average lift
in CTR.
EuropeTravelers
2.401% average lift in
CTR.
Appliance Shoppers
2.616% average lift in
CTR.
Smart Phone Shoppers
185% average lift in
CTR
How do we find the right people?We blend information from some of the following unique data sources:
Network Site Visits
MicrosoftNetwork Data
Keyword Search
Profile Data
SegmentUsersRecencyData
Audience Segments Are Here
Microsoft AudiencesGR BT Parents
Monthly Inventory: 15M IMPRESSIONS
GR BT – Parents Lifestages
• παιδί /παιδιά• σχολείο /σχολικός• νηπιαγωγείο • δημοτικό• γυμνάσιο• λύκειο• θέατρο
• παιχνίδια• θηλασμός• νταντά• φύλαξη παιδιών• κ.α.
Gender
Keywords
34%
38%
28%
Unknown*
Source: Microsoft Advertising Data – January 2015 *No declared gender nor enough data to make an inferred gender
Reach Parents, to drive online engagement and build brand loyalty that leads to repeat purchase.
Microsoft AudiencesGR BT Health & Fitness Enthusiasts
Monthly Inventory: 100M IMPRESSIONS
GR BT – Health & Fitness Enthusiasts Lifestyle
• μαραθώνιος• διατροφή• δίαιτα• under armour• yoga• πιλάτες• lululemon
• bmi• κ.α.
Gender
Keywords
33%
38%
29%
Unknown*
Source: Microsoft Advertising Data – January 2015 *No declared gender nor enough data to make an inferred gender
Users researching active lifestyle, exercise & nutritional content.
Your target consumers are health & fitness lovers, looking for ways to enhance their lives, with Brands such as yours!
Microsoft AudiencesGR BT Travel Enthusiasts & Travel Seekers
Monthly Inventory: 100M IMPRESSIONS
GR BT – Travel Enthusiasts & Seekers Travel
• Ταξίδι /προορισμοί• aegean air /olympic air• tripadvisor• ryanair• ξενοδοχείο• διακοπές• kayak
• easyjet• booking.com• swiss air• alitalia• emirates airlines• κ.α.
Gender
Keywords
Users who travel frequently as a hobby or searching for travels.
33%
38%
29%
Unknown*
Source: Microsoft Advertising Data – January 2015 *No declared gender nor enough data to make an inferred gender
You are looking for a frequent traveler or the enthusiast that is searching for the next trip!
