Distribution: MarketingStudio spend almost as much as advertising a
summer blockbuster than making it $50-$100 million on worldwide promotion is normal
Publicity Press junkets: the interviews, stars go through
hundreds a day, in the contractMerchandisingProducts can make more money than ticket sales.Festivals and premieresCannes, Venice, London, Berlin, Edinburgh,
Sundance
MARKETINGStars sell No such thing as
bad press?
Marketing strategiesTrailersPostersPress Junket WebsitesMerchandisingCompetitionsFan EventTie ins
Merchandising
Tie insSoundtracksTheme parksGive awaysCompetitions
Knowing your audience makes your distribution more effective
Fans are powerful, creating or tapping into a fan culture = $$$$$$$$$$$
What is fandom?Read the drop box linkThere are levels of fandom
How do fans show their love?
Websites, fan fiction, fan trailers, costumes, art, tattoos, weddings, religion, theme nights, fan films, fan montages
Become a fan
