Filmstudies

Distribution: MarketingStudio spend almost as much as advertising a

summer blockbuster than making it $50-$100 million on worldwide promotion is normal

Publicity Press junkets: the interviews, stars go through

hundreds a day, in the contractMerchandisingProducts can make more money than ticket sales.Festivals and premieresCannes, Venice, London, Berlin, Edinburgh,

Sundance

MARKETINGStars sell No such thing as

bad press?

Marketing strategiesTrailersPostersPress Junket WebsitesMerchandisingCompetitionsFan EventTie ins

Merchandising

Tie insSoundtracksTheme parksGive awaysCompetitions

Knowing your audience makes your distribution more effective

Fans are powerful, creating or tapping into a fan culture = $$$$$$$$$$$

What is fandom?Read the drop box linkThere are levels of fandom

How do fans show their love?

Websites, fan fiction, fan trailers, costumes, art, tattoos, weddings, religion, theme nights, fan films, fan montages

Become a fan