FED EX – FY14 C3PO
NDN is the #1 player across the board in the News/Information and entertainment category in Video Metrix, reaching 27% of the video-watching population in the U.S.
Traffic & Demographics*– 46,457,000 Monthly Unique (#5 on
comScore)– 4505,339,000 Monthly Video Views– 52% Male, 48% Female– Average Age: 30– Average HHI: 100k
Site OverviewNDN syndicates direct from broadcast content from CNET, AP, Reuters, Forbes, MLB, CBS News etc. to the most trusted and respected online publishers such as the LA Times, SF Gate, Miami Herald, Washington Post, Boston Herald, NY Daily News, Forbes, Chicago Tribune, US News etc. (over 3,500 AP member sites). We control the video technology which allows us to pair Lowe’s pre-roll with the most relevant content clip and page– this guarantees we hit your target audience when they are actively engaged in content that aligns with your strategy.
A&E
Lifestyle
Women
News &
Politics
MenSports
Home Decor
Business & Tech
Content Verticals
Consumer Targeted Pre-Roll• National pre-roll- exclusively targeting
General news video content plays (TIME, Reuters, AP, MLB, CBS News, etc.)
Small Business Targeted Pre-Roll• National pre-roll- exclusively targeting
Business news video content plays (AP, Reuters, Forbes, Kiplinger, Cnet CBS News, etc.)
Investment details
• Campaign Spend: 75K
• Consumer Targeted Pre-Roll: General News
• Small Business Targeted Pre-Roll: Business News
• Pre-Roll CPM: $16.50 (negotiated Novus Rate)
• Pre-Roll impressions: 4,545,455
Campaign Overview
