Top Banner
FED EX – FY14 C3PO
6

FED EX – FY14 C3PO. NDN is the #1 player across the board in the News/Information and entertainment category in Video Metrix, reaching 27% of the video-watching.

Jan 18, 2016

Download

Documents

Calvin King
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: FED EX – FY14 C3PO. NDN is the #1 player across the board in the News/Information and entertainment category in Video Metrix, reaching 27% of the video-watching.

FED EX – FY14 C3PO

Page 2: FED EX – FY14 C3PO. NDN is the #1 player across the board in the News/Information and entertainment category in Video Metrix, reaching 27% of the video-watching.

NDN is the #1 player across the board in the News/Information and entertainment category in Video Metrix, reaching 27% of the video-watching population in the U.S.

Traffic & Demographics*– 46,457,000 Monthly Unique (#5 on

comScore)– 4505,339,000 Monthly Video Views– 52% Male, 48% Female– Average Age: 30– Average HHI: 100k

Site OverviewNDN syndicates direct from broadcast content from CNET, AP, Reuters, Forbes, MLB, CBS News etc. to the most trusted and respected online publishers such as the LA Times, SF Gate, Miami Herald, Washington Post, Boston Herald, NY Daily News, Forbes, Chicago Tribune, US News etc. (over 3,500 AP member sites). We control the video technology which allows us to pair Lowe’s pre-roll with the most relevant content clip and page– this guarantees we hit your target audience when they are actively engaged in content that aligns with your strategy.

Page 3: FED EX – FY14 C3PO. NDN is the #1 player across the board in the News/Information and entertainment category in Video Metrix, reaching 27% of the video-watching.

A&E

Lifestyle

Women

News &

Politics

MenSports

Home Decor

Business & Tech

Content Verticals

Page 4: FED EX – FY14 C3PO. NDN is the #1 player across the board in the News/Information and entertainment category in Video Metrix, reaching 27% of the video-watching.

Consumer Targeted Pre-Roll• National pre-roll- exclusively targeting

General news video content plays (TIME, Reuters, AP, MLB, CBS News, etc.)

Small Business Targeted Pre-Roll• National pre-roll- exclusively targeting

Business news video content plays (AP, Reuters, Forbes, Kiplinger, Cnet CBS News, etc.)

Investment details

• Campaign Spend: 75K

• Consumer Targeted Pre-Roll: General News

• Small Business Targeted Pre-Roll: Business News

• Pre-Roll CPM: $16.50 (negotiated Novus Rate)

• Pre-Roll impressions: 4,545,455

Campaign Overview

Page 5: FED EX – FY14 C3PO. NDN is the #1 player across the board in the News/Information and entertainment category in Video Metrix, reaching 27% of the video-watching.
Page 6: FED EX – FY14 C3PO. NDN is the #1 player across the board in the News/Information and entertainment category in Video Metrix, reaching 27% of the video-watching.