Competitive dynamics
How can Market Expand the Total
Market and DefendMarket Share?
First thing First
Increase Total
Market Demand
Attract New Customers
Create More Usage
2 Ways to Expand Market
Demand
Method 1: Attract New Customers
Adapt to these Strategies
Market Penetration
New Market Segment
Geographical Expansion
ACT II Popcorn
Attract New Customer
Method 2: Create More Usage
Additional Opportunities
to Use the Brand
Finding New Ways to Use the Brand
Key Points
To Increase the Frequency of Consumption: Bring Innovation in Product
Micromax LED TV Kurkure New Variants
Pro-ActiveMarketing
DefensiveMarketing
2 Ways to DefendMarket Share
Method 1: Pro-Active Marketing
Key Requirements
Innovation
Risk Taking Capacity
Future Vision & Willingness of Investment
Future Vision & Willingness of Investment
Pro-Active Marketing: Apple
Method 2: Defensive Marketing
Avoid Losing your
Customer Base
Key Defensive Strategies
Increase your Market share
• Differentiate Your Business
• Promote Your Product
• Know your Audience