Expand market & defend the market share

Competitive dynamics

How can Market Expand the Total

Market and DefendMarket Share?

First thing First

Increase Total

Market Demand

Attract New Customers

Create More Usage

2 Ways to Expand Market

Demand

Method 1: Attract New Customers

Adapt to these Strategies

Market Penetration

New Market Segment

Geographical Expansion

ACT II Popcorn

Attract New Customer

Method 2: Create More Usage

Additional Opportunities

to Use the Brand

Finding New Ways to Use the Brand

Key Points

To Increase the Frequency of Consumption: Bring Innovation in Product

Micromax LED TV Kurkure New Variants

Pro-ActiveMarketing

DefensiveMarketing

2 Ways to DefendMarket Share

Method 1: Pro-Active Marketing

Key Requirements

Innovation

Risk Taking Capacity

Future Vision & Willingness of Investment

Future Vision & Willingness of Investment

Pro-Active Marketing: Apple

Method 2: Defensive Marketing

Avoid Losing your

Customer Base

Key Defensive Strategies

Increase your Market share

• Differentiate Your Business

• Promote Your Product

• Know your Audience