Alex MooreCarolina TorresLewis Beaton
INSIGHT
People who travel like to think that they are quite adventurous (or epic).
INSIGHT
If they don’t get anything out of it; NOBODY CARES
PROPOSITION
Say Yes, because life is way too short for saying no.
IDEA
IDEA
We send one lucky someone on an epic trip around the world. To win the chance they must prove how ‘epic’ they are. To stay on the journey they must continually prove just how ‘epic’ they are.
IDEA
We start by choosing our epic traveller. The requirement for entry is a video submission.
IDEA
A month into the trip, the public enter the game.
IDEA
IDEA
FURTHER ACTIVATIONS
