Getting paid for what clients really value Tuesday 8th July 2014
Operating profit margin by sector
11.2%
Top 50 UK advertising agencies
8.2%
UK Digital industry
2013 KS W1survey ‘Financial Performance of Marketing Services Companies’
8.0%
UK Direct Marketing and Sales Promotion
11.8%
Global NetworkGroups
Source:
Gaining margin strength
8% 25%13%
Gross incomeper head
Margin
£90K £110k£95k
Packaging and pricing for value
