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Engaging the ePatient:Why Mobile and Social Tech Will Transform the Delivery of HealthcareSusan Gosselin,Director of PR, Vest Advertising, Marketing & PR

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Meet ePatient Dave

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Patients Need More

Access

80% of internet users looked online for health information

and commentary online

27% tracked weight, diet and exercise online

34% have looked at other’s healthcare experiences

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96% use Facebook to gather information about healthcare

28% used YouTube

More than half preferred hospital websites as sources

22% used Twitter

Average respondent: 42, $75K income or higher

National Research monthly ticker survey

of 22,877 Americans 08/2011

# of U.S. Hospitals in Social Media

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20% Using Social Media

80 % Not Using Social Media

People Aren’t Waiting for

EHR’s

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Mobile Monitoring

Today

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Mobile Monitoring Tomorrow

Direct Connection to Your Doctor

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Connecting to Health

Community

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Asthmaopolis.com

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Social Mirror:a new kind of network for autistics

QuickTime™ and a decompressor

are needed to see this picture.

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Autom, the weight loss robot

Don’t Forget the Apps

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23Mobi Health News, 2010

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Meet EndoGoddess

Health at the Intersection of Social Media and Gaming

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What Can We Do Now?

What Can We Do Now?

Facebook Microsites by

Interest

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Treat Referring

Physicians as a Valued

Audience31

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Think Differently About QR

Codes33

Tesco Home Away Store

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SMS Text Campaigns

SMS Text Messaging

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Creating Local Social Communities

Creating Local Social

Community

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Privacy? Yes.

Privacy?Yes.

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Social Takeaways-

Make It:43

Important

Helpful

Convenient

Change-Inspiring

Audience-Driven

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Engaging the ePatientWhy Social and Mobile Tech Will Transform the Delivery of Healthcare