Enabling the Inbound

Turing Emails Into Relationships

long term

I don’t know what to post…

TIME

People BUY from People they

KNOW, LIKE and TRUST

So – the questions is: Can strategic social media…

• help current clients get to Know you? • help prospective clients get to Know you? • help current clients Like you? • help prospective clients Like you? • enable current clients to Trust you? • enable prospective clients to Trust you?

YES!

Let me help you answer the question:

Enable the Inbound

How do I start?

Develop a Social Media strategy based on your current email inbox and time …….

37 Minutes a Day

• Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.

• Read more: http://www.businessinsider.com/social-media-engagement-statistics-2013-12#ixzz2xVr9u7Wg

Stay Focused

• The time management discipline is to: – Find, connect and share with people who want to

do business with YOU.– ALWAYS be building you network.

“Network”

• From beginner to advanced – a constant strategy for building your “network” is critical.

• This quality of your content doesn't matter without a “network”

• Size matters (no comment from the audience!)

– the size of your network will determine your influence.– This is the power of the algorithm. – Bonus – accessibility

Most influential people online in the promotional products industry.

http://magazine.promomarketing.com/blog/dale-denham-the-2014-online18#

Ready?

Enabling the Inbound

1. Search your inbox on a daily basis2. Search social media 3. Evaluate the relationship

1. New 1. Connect2. Drive the relationship deeper into your organization

2. Existing 1. Connect on a different platform2. Share content IE thank you….

THANK YOU!Presenter:

Dana R. Zezzo SVP of Sales & Marketing

[email protected]

Cell 440-344-5933