Enabling the Inbound Turing Emails Into Relationships
Enable the Inbound / Turning Emails into Relationships
Dec 05, 2014
A social media session designed to help sales professionals focus and strategically utilize the power of the platform by converting their email inbox into long term relationships with also equal income. The session emphasizes the long time believe that people but from people they know, like and trust. Successful social media in the sales and marketing profession requires focus and discipline.
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Enabling the Inbound
Turing Emails Into Relationships
long term
I don’t know what to post…
TIME
People BUY from People they
KNOW, LIKE and TRUST
So – the questions is: Can strategic social media…
• help current clients get to Know you? • help prospective clients get to Know you? • help current clients Like you? • help prospective clients Like you? • enable current clients to Trust you? • enable prospective clients to Trust you?
YES!
Let me help you answer the question:
Enable the Inbound
How do I start?
Develop a Social Media strategy based on your current email inbox and time …….
37 Minutes a Day
• Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.
• Read more: http://www.businessinsider.com/social-media-engagement-statistics-2013-12#ixzz2xVr9u7Wg
Stay Focused
• The time management discipline is to: – Find, connect and share with people who want to
do business with YOU.– ALWAYS be building you network.
“Network”
• From beginner to advanced – a constant strategy for building your “network” is critical.
• This quality of your content doesn't matter without a “network”
• Size matters (no comment from the audience!)
– the size of your network will determine your influence.– This is the power of the algorithm. – Bonus – accessibility
Most influential people online in the promotional products industry.
http://magazine.promomarketing.com/blog/dale-denham-the-2014-online18#
Ready?
Enabling the Inbound
1. Search your inbox on a daily basis2. Search social media 3. Evaluate the relationship
1. New 1. Connect2. Drive the relationship deeper into your organization
2. Existing 1. Connect on a different platform2. Share content IE thank you….
THANK YOU!Presenter:
Dana R. Zezzo SVP of Sales & Marketing
Cell 440-344-5933
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