Turn Internal Know-‐How Into Marke2ng
Gold
Leverage employees in building your brand, drive traffic, and generate leads.
Employees As Marketers
• Today’s corporate byers turn to search engines and social networks for content from peers and subject ma<er experts to support their purchase decisions.
• The best conver?ng content is not generated by the marke?ng department, but in the public exchange of exper?se that takes place between employees, customers and industry peers.
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Employees Are The Tip Of Your Spear
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• 60-‐70% of the buying process is complete by the ?me a prospect connects with a sales person (Source: Aberdeen group)
• 65% of buyers choose to do business with the company that was first to add value to their buying process. (Source: Forrester Research)
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if it wasn’t so hard to get them to create content…
Employees could be your best marketers…
Google+ LinkedIn
Content Calendar
Influencer targe2ng
Social Graph
Engagement Analy2cs
tubmlr Micro-‐blogging
Interest graph
• don’t have the ?me or incen?ve to take on a ‘second’ job
• aren’t professional communicators, and “pro” tools aren’t prac?cal or effec?ve
• Don’t know where to start
Solu2on • Your employees are already using social networks to read, share and
comment on business relevant content they read
• Meddle lets you harness this ac?vity and channel it into traffic, SEO and lead genera?on opportuni?es for your company
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Rethink Content
How Content Crea2on Works with Meddle
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Clicking our browser plug-‐in launches a pop-‐up in the footer of the page.
This allows the user to select an excerpt from the page, annotate and publish their remarks to their social networks.
Each post is op2mized for each social network – with a link back to your site
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Commentary as Lead Genera2on
Which would you rather see as an outcome of an employee sharing content?
A Tweet (rolls of the newsfeed in seconds…drives
traffic away from your brand)
Meddle: Evergreen, branded and authen?c content that generates leads whether you’re a small business or a large enterprise
A Meddle Page
Joe Smith
Auto-‐Curate Employee Posts into Content on Your Site. Great for SEO
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Posts from all Employees
Posts from one employee
How Meddle Generates New Inventory and Traffic
• Employees are credible and authen2c and can can vastly outperform your tradi?onal marke?ng in both volume, reach, and effec?veness
• Turns customer interest in 3rd party stories/topics into traffic for your company
• Piggy-‐backs of sharing behavior already present amongst your employees
• Generates thousands of pieces of SEO-‐op?mized content
• Enables brands to serve contextually relevant promo?ons alongside employee-‐generated content
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Lead Genera2on & Branding ROI Let’s consider the following scenario: • 100 employees generate a post a day from
content they’re reading
• Each Meddle post gets 20 views
• This will generate 2,000 new page views per day to your site
• If you were to buy search adver?sing to generate this traffic, it would cost $4,400 daily – or $1.606 Million annually (based on $2.20 CPC**)
**Using the average B2B CPC rates for Google AdWords as a proxy
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– Which employees, topics, or social networks generate the most: • engagement, reach and amplifica?on? • search or social traffic to Meddle pages or branded
proper?es? • leads or conversions?
– Which employees are regarded as authori?es by their audience, on what topics?
– Which business units are more ac?ve or effec?ve at content marke?ng?
– Who engages with your employees? (interests, demographics, loca?ons, etc.) Are you resona?ng with your intended audience?
How do you measure success? Specify your own metrics!
What Makes Meddle Different? • Meddle is the only solu2on designed to enable non-‐
marketers to create authen2c content at scale
• Meddle combines the credibility and reach of both employees and employers – and give enterprises SEO benefits from their employees’ social media ac?vi?es
• By engaging employees, organiza?ons are able to: – Generate an unprecedented volume of valuable
brand-‐relevant, viral content. – Increase visibility on search engines (with high-‐
volume, keyword-‐ rich content) – Leverage employees’ social networks as
distribu?on channels – Showcase a diversity of exper?se – Generate new leads
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For more informa2on or a demo, contact: Vidar Brekke, Co-‐founder & CEO [email protected] P: 646 465 2965 14
Address: Meddle 36 East Lincoln Ave. Atlan?c Highlands, NJ 07716
