Mobile Fundraising By Andreas Wiberg Sode, January

2014

• our fundraising approach • other options? • why mobile fundraise? • the future of mobile fundraising? • suggestions for discussion

agenda

• Apple guidelines – no in-game shop

• Donation button – optional feature – outside the application – subpage

• Potential problem – loss of potential donations

• Dedicated donors – those willing to go through the progress

our donation approach

• friend-to-friend fundraising (crowdfunding) – Comic Relief – JustGiving (UK based company)

• mobile card reader • Google Checkout (now Google Wallet) • text-to-give donations

other options?

• Mobile – 92% of all 18-25 will own a smartphone in 2015 – more shares – more donations – optimise for mobile

• Facebook – 21 million users (UK) – 4 out 5 on mobile and tablet – more donations per share – £5 per share

why mobile fundraise?

mobile growth

*http://www.emarketer.com/Article/Nearly-Half-of-UK-Consumers-Will-Use-Smartphones-This-Year/1009956

mobile vs. desktop

*http://blog.justgiving.com/nine-reasons-why-social-and-mobile-are-the-future-of-fundraising/

Facebook worldwide

*http://blog.justgiving.com/nine-reasons-why-social-and-mobile-are-the-future-of-fundraising/

more shares

*http://blog.justgiving.com/nine-reasons-why-social-and-mobile-are-the-future-of-fundraising/

more donations

*http://blog.justgiving.com/nine-reasons-why-social-and-mobile-are-the-future-of-fundraising/

• peer to peer payments – smartphone to smartphone

• NFC? – Near Field Communication (Bluetooth) – Close proximity to another device such as a card

reader or another smartphone

• mobile wallet – goodbye big wallet!

the future of fundraising

familiar?

mobile wallet

• Transmedia Storytelling – Where did the story go? (why down prioritize the story?) Big community (UK and London in particular) vs. a small community (Odense)

• Convergence Culture: Changing the common Protocols around Red Nose Day (as a brand) Creative ways of using Augmented Reality and LBGs How could the “Lost Golden Nose” benefit from Cultural Probes?

• The “Lost Golden Nose” in the future? Could “Lost Golden Nose” be combined with “5 seconds of Fame” (concept idea) somehow?

• Media storm: What consequences can the latest media attention have on our concept and Red Nose Day in general?

suggestions for discussion

• team – budget – resources – time

• previous experience • complex story • duration

where did the story go?

Transmedia Story

cross media

TV shows NOTV Artists

Corporate partners Merchandize Public fundraising

RND Building Blocks

• what Comic Relief originally wanted – story across multiple platforms (with noses hidden)

• Facebook and Twitter • campaign website • video • blogs • real world locations (our application)

– everything should lead up to the show on March 15 – change the way people experience RND – stronger Transmedia story – increase the flow of content across many platforms

• encourage people to seek out new information and make connections among dispersed media content

– participatory culture • invite fans/customers of RND to actively participate in the creation and

circulation of content (why have the red noses disappeared?)

convergence culture

touch-point timeline