Don't Be A 5-Second Site Presented by Brittany Tradup-Marketing Director, Robot Creative

@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.

Presented by Brittany Tradup Marketing Director, Robot Creative


Print vs. Web


7 Steps to a Better Web Page

Help users process your content easily and efficiently


Start here…


Or Start Here…


1) Edit (Cut 50%)


2) Break It Up


3) Add Headlines


4) Use Lists & Links


5) Use the Page Layout


6) Add Graphics & Videos


7) Call the User to Action


7 Steps to a Better Web Page

Let’s recap… 1.  Edit 2.  Break It Up 3.  Add Headlines 4.  Use Lists & Links 5.  Use the Page Layout 6.  Add Graphics 7.  Call the User to Action


SEO Considerations

✓ Know Your Target Keywords ✓ Use Tree-Like Hierarchy ✓ Use Programming Best Practices

–  Headlines (H1, H2 & H3) –  Metatags –  Optimize Images to Shorten Page-Load Time –  Use Alt Text and File Names –  Link Quality –  Link (Anchor) Text –  Live Text

✓ Keep Content Current


Mobile Considerations

✓ All of the Above Editing Rules Times 10 ✓ Shorten Page-Load Times ✓ Keep Navigation Simple ✓ Use Fewer Graphics ✓ Make It Interactive


Social Considerations

✓ Know Your Medium –  Write Appropriately (Length, Tone, Call to Action) –  Frequency Matters

✓ Aim for Engagement –  Catchy, Short, Thought-Provoking Titles –  Graphics Get More Engagement

✓ Include Social Widgets Where Appropriate –  Social Feeds –  Social Sharing Bars –  Comments


Give users what they are looking for in 5 seconds or less


Questions? Brittany Tradup

[email protected] tel - 210.476.8801