@Copyright 2014 Robot Creative. All Rights Reserved Worldwide. Presented by Brittany Tradup Marketing Director, Robot Creative
Don't Be A 5-Second Site Presented by Brittany Tradup-Marketing Director, Robot Creative
May 10, 2015
How much time do you really spend reading a single web page? Odds are, you haven't read one in years. If you are like most users, you probably scan a web page in 30 seconds or less with a purpose, looking for specific content. If you don't find it quickly, you move on.
Reading on a screen or monitor is very different from reading a printed piece, so web writing needs to be approached differently. Learn how to give your customers what they're looking for on your site in this working breakfast seminar.
Featured Presenter: Brittany Tradup, Marketing Director, Robot Creative
Reading on a screen or monitor is very different from reading a printed piece, so web writing needs to be approached differently. Learn how to give your customers what they're looking for on your site in this working breakfast seminar.
Featured Presenter: Brittany Tradup, Marketing Director, Robot Creative
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Presented by Brittany Tradup Marketing Director, Robot Creative
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Print vs. Web
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
7 Steps to a Better Web Page
Help users process your content easily and efficiently
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Start here…
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Or Start Here…
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
1) Edit (Cut 50%)
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
2) Break It Up
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
3) Add Headlines
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
4) Use Lists & Links
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
5) Use the Page Layout
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
6) Add Graphics & Videos
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
7) Call the User to Action
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
7 Steps to a Better Web Page
Let’s recap… 1. Edit 2. Break It Up 3. Add Headlines 4. Use Lists & Links 5. Use the Page Layout 6. Add Graphics 7. Call the User to Action
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
SEO Considerations
✓ Know Your Target Keywords ✓ Use Tree-Like Hierarchy ✓ Use Programming Best Practices
– Headlines (H1, H2 & H3) – Metatags – Optimize Images to Shorten Page-Load Time – Use Alt Text and File Names – Link Quality – Link (Anchor) Text – Live Text
✓ Keep Content Current
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Mobile Considerations
✓ All of the Above Editing Rules Times 10 ✓ Shorten Page-Load Times ✓ Keep Navigation Simple ✓ Use Fewer Graphics ✓ Make It Interactive
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Social Considerations
✓ Know Your Medium – Write Appropriately (Length, Tone, Call to Action) – Frequency Matters
✓ Aim for Engagement – Catchy, Short, Thought-Provoking Titles – Graphics Get More Engagement
✓ Include Social Widgets Where Appropriate – Social Feeds – Social Sharing Bars – Comments
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Give users what they are looking for in 5 seconds or less
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Questions? Brittany Tradup
[email protected] tel - 210.476.8801
Related Documents
