DisruptiveDiner:The Gist of GIS
Matt KuligCo-FounderAisle411
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The In-Store Mobile Shopping and
Product Location Platform
Matthew Kulig | Co-Founder
Major Market Shift to Mobile
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Major Market Shift in Shopper Behavior
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Major Market Shift in Shopper Behavior
Google - April 2013
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Major Market Shift in Shopper Behavior
Google - April 2013
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Major Market Shift in Shopper Behavior
Local Buying Drives Revenues
• 75% of US consumer spending occurs at retail stores within 15 miles of home
Source: US Census
©aisle411 2013 - Confidential
• Ecommerce is just 7.8% of the total $3 Trillion in annual US retailer revenues.
Source: U. S. Department of Commerce - Internet Retailer Issue June 2013
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$3 Trillion Annual
$226 Billion Ecommerce
mCommerce Sales
eCommerce Sales
Mobile Influence On Store Sales
2012 2016
Mobile Driving In-Store Commerce
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Mobile Influenced Store Sales vs. eCommerce & mCommerce
Sales (2)
Source:(1) Deloitte Mobile Influence Survey, March 2012(2) Row 1: Deloitte analysis; Row 2: Forrester; Row 3: eMarketer(3) Deloitte Mobile Influence Survey, March 2012
$12Bn$31Bn
$158Bn$689Bn
$226Bn$327Bn
©aisle411 2013 - Confidential
More Than A Week Before The Trip
More Than 2 Days Before the Trip
One Day Or The Night Before The Trip
On The Way To The Store
While Shopping In Store
Mobile Driving In-Store Commerce
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When Are You Most Likely To Use Your Smartphone For A Store-related Shopping
Trip? (3)
Source:(1) Deloitte Mobile Influence Survey, March 2012(2) Row 1: Deloitte analysis; Row 2: Forrester; Row 3: eMarketer(3) Deloitte Mobile Influence Survey, March 2012
10%
17%
45%
52%
61%
©aisle411 2013 - Confidential
Mobile Ad Spend
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©aisle411 2013 - Confidential
What can you do as a brand or retailer?
Associate re-stock routing
Locate Products
Product Reviews
Augmented Reality
Shopper Heat Maps
In-Store Only Offers
Routing Shoppers
Call for Help in-aisle
Map Shopping Lists
Map Weekly Ads
VIP Special Offer in-aisle
In-Store Shopper Analytics
Link Shopper Loyalty to in-store location
Cross-Sell Products based on in-store location
Cross-Sell Products based on in-store
Search
Where to Start?
What needs to be done first for the retailer?
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Product Reviews
Augmented Reality
Shopper Heat Maps
In-Store Only Offers
Routing Shoppers
Call for Help in-aisle
Associate re-stock routing
Locate Products
Map Shopping Lists
Map Weekly Ads
VIP Special Offer in-aisle
In-Store Shopper Analytics
Link Shopper Loyalty to in-store location
Cross-Sell Products based on in-store location
Cross-Sell Products based on in-store
Search
Where to Start?
What needs to be done first for the Retailer?
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Build the foundation.
Organize and digitize the store.
-- Make in-store inventory and merchandizing accessible to the mobile
shopper. --
Where to Start!
Unique and Powerful Product
“Search-on-mobile” is different than search online
It is about Proximity to the Product!
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Only aisle411 effectively associates generic search and shopping list terms with in-store product and location, plus highly relevant offer delivery. Example: Search for “Pop”
…on Point Inside vs. Google Shopping vs. aisle411
Google Shopping
mobile-web results
aisle411 resultsPoint Inside results©aisle411 2013 - Confidential
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aisle411 Hy-Vee
aisle411 AppOver 12,000 locations
Retailer Application- 46,000 monthly API calls
Walgreens App- Over 8MM downloads- 3.5MM monthly users
Walgreens
Many More Launching in 2013
Publisher Network
EbayRedLaser Applications- Over 25MM downloads and over 3.5MM monthly users
aisle411 Network integrated on over 7MM devices and has over 500,000 monthly unique users
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DRIVE SHOPPER TRAFFIC to your Products in STORES
aisle411 Local makes all stores' products discoverable by shoppers who are nearby and ready to buy.
©aisle411 2013 - Confidential
Confidential © aisle411 Inc. 2013 - All Rights Reserved
Use from a Browser
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LOCAL MOBILE SEARCH WORKS
9 out of 10 users will take action as a result of mobile search
• 68% will visit a business; • 38% will take action immediately, • 54% will make a purchase
(within 1 business day) (Google, 2011)
©aisle411 2013 - Confidential
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LOCAL MOBILE SEARCH
• Turn every Retail location into digital stores
• 1 year Optimized Proximity Product Search (OPPS) project
• Gather metrics on usage for brands and retailers
• Gather metrics on local product search
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The Local Mobile Shopping and
Product Location Platform
Matthew Kulig | Co-Founder
