DisruptiveDine r: The Gist of GIS Matt Kulig Co-Founder Aisle411
Disruptive Diner GIS Matt Kulig
Jan 15, 2015
Matt Kulig is co-founder of Aisle 411, where they're growing a business around letting consumers find exactly where products are within stores. The data they build to do this has interesting implications as they begin to offer marketers the ability to communicate with consumers about finding the products they want in the stores nearest to them. Matt will help us see the un-tapped value for consumers, entrepreneurs, marketers and investors in location-based solutions.
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DisruptiveDiner:The Gist of GIS
Matt KuligCo-FounderAisle411
2
The In-Store Mobile Shopping and
Product Location Platform
Matthew Kulig | Co-Founder
Major Market Shift to Mobile
©aisle411 2013 - Confidential 3
Major Market Shift in Shopper Behavior
©aisle411 2013 - Confidential 4
©aisle411 2013 - Confidential 5
Major Market Shift in Shopper Behavior
Google - April 2013
©aisle411 2013 - Confidential 6
Major Market Shift in Shopper Behavior
Google - April 2013
©aisle411 2013 - Confidential 7
Major Market Shift in Shopper Behavior
Local Buying Drives Revenues
• 75% of US consumer spending occurs at retail stores within 15 miles of home
Source: US Census
©aisle411 2013 - Confidential
• Ecommerce is just 7.8% of the total $3 Trillion in annual US retailer revenues.
Source: U. S. Department of Commerce - Internet Retailer Issue June 2013
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$3 Trillion Annual
$226 Billion Ecommerce
mCommerce Sales
eCommerce Sales
Mobile Influence On Store Sales
2012 2016
Mobile Driving In-Store Commerce
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Mobile Influenced Store Sales vs. eCommerce & mCommerce
Sales (2)
Source:(1) Deloitte Mobile Influence Survey, March 2012(2) Row 1: Deloitte analysis; Row 2: Forrester; Row 3: eMarketer(3) Deloitte Mobile Influence Survey, March 2012
$12Bn$31Bn
$158Bn$689Bn
$226Bn$327Bn
©aisle411 2013 - Confidential
More Than A Week Before The Trip
More Than 2 Days Before the Trip
One Day Or The Night Before The Trip
On The Way To The Store
While Shopping In Store
Mobile Driving In-Store Commerce
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When Are You Most Likely To Use Your Smartphone For A Store-related Shopping
Trip? (3)
Source:(1) Deloitte Mobile Influence Survey, March 2012(2) Row 1: Deloitte analysis; Row 2: Forrester; Row 3: eMarketer(3) Deloitte Mobile Influence Survey, March 2012
10%
17%
45%
52%
61%
©aisle411 2013 - Confidential
Mobile Ad Spend
11©aisle411 2013 - Confidential
©aisle411 2013 - Confidential
What can you do as a brand or retailer?
Associate re-stock routing
Locate Products
Product Reviews
Augmented Reality
Shopper Heat Maps
In-Store Only Offers
Routing Shoppers
Call for Help in-aisle
Map Shopping Lists
Map Weekly Ads
VIP Special Offer in-aisle
In-Store Shopper Analytics
Link Shopper Loyalty to in-store location
Cross-Sell Products based on in-store location
Cross-Sell Products based on in-store
Search
Where to Start?
What needs to be done first for the retailer?
13©aisle411 2013 - Confidential
Product Reviews
Augmented Reality
Shopper Heat Maps
In-Store Only Offers
Routing Shoppers
Call for Help in-aisle
Associate re-stock routing
Locate Products
Map Shopping Lists
Map Weekly Ads
VIP Special Offer in-aisle
In-Store Shopper Analytics
Link Shopper Loyalty to in-store location
Cross-Sell Products based on in-store location
Cross-Sell Products based on in-store
Search
Where to Start?
What needs to be done first for the Retailer?
14©aisle411 2013 - Confidential
Build the foundation.
Organize and digitize the store.
-- Make in-store inventory and merchandizing accessible to the mobile
shopper. --
Where to Start!
Unique and Powerful Product
“Search-on-mobile” is different than search online
It is about Proximity to the Product!
©aisle411 2013 - Confidential 15
Only aisle411 effectively associates generic search and shopping list terms with in-store product and location, plus highly relevant offer delivery. Example: Search for “Pop”
…on Point Inside vs. Google Shopping vs. aisle411
Google Shopping
mobile-web results
aisle411 resultsPoint Inside results©aisle411 2013 - Confidential
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aisle411 Hy-Vee
aisle411 AppOver 12,000 locations
Retailer Application- 46,000 monthly API calls
Walgreens App- Over 8MM downloads- 3.5MM monthly users
Walgreens
Many More Launching in 2013
Publisher Network
EbayRedLaser Applications- Over 25MM downloads and over 3.5MM monthly users
aisle411 Network integrated on over 7MM devices and has over 500,000 monthly unique users
17©aisle411 2013 - Confidential
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DRIVE SHOPPER TRAFFIC to your Products in STORES
aisle411 Local makes all stores' products discoverable by shoppers who are nearby and ready to buy.
©aisle411 2013 - Confidential
Confidential © aisle411 Inc. 2013 - All Rights Reserved
Use from a Browser
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LOCAL MOBILE SEARCH WORKS
9 out of 10 users will take action as a result of mobile search
• 68% will visit a business; • 38% will take action immediately, • 54% will make a purchase
(within 1 business day) (Google, 2011)
©aisle411 2013 - Confidential
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LOCAL MOBILE SEARCH
• Turn every Retail location into digital stores
• 1 year Optimized Proximity Product Search (OPPS) project
• Gather metrics on usage for brands and retailers
• Gather metrics on local product search
©aisle411 2013 - Confidential
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The Local Mobile Shopping and
Product Location Platform
Matthew Kulig | Co-Founder
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