Negotiated talent deals with YouTube’s most popular vloggers.
Managed the vlogger-client relationship and asset delivery.
Campaign Results
• 0.21 million views across all assets and sites• 3,765 engaged viewing hours (estimated) total• Clips have appeared on 18 unique sites*• YouTube accounts for 74% of the total audience to date
Source: Visible Measures Viral Reach Database & Video Metrics Engine Data current as of July 30, 2008
Produced on-camera interviews with Frederic Fekkai, Veronica Webb and Fern Mallis among others to herald the retirement of Valentino.
Negotiated a talent deal with the Pilobolus dance company on behalf of American Express. Secured the music rights for Jose Gonzalez’s “Killing For Love” from EMI.