Digitas deals

Brand Integrations and

Talent Deals

Negotiated talent deals with YouTube’s most popular vloggers.

Managed the vlogger-client relationship and asset delivery.

Campaign Results

• 0.21 million views across all assets and sites• 3,765 engaged viewing hours (estimated) total• Clips have appeared on 18 unique sites*• YouTube accounts for 74% of the total audience to date

Source: Visible Measures Viral Reach Database & Video Metrics Engine Data current as of July 30, 2008

Produced on-camera interviews with Frederic Fekkai, Veronica Webb and Fern Mallis among others to herald the retirement of Valentino.

Negotiated a talent deal with the Pilobolus dance company on behalf of American Express. Secured the music rights for Jose Gonzalez’s “Killing For Love” from EMI.

Animated banners have a six month life cycle across socially relevant web properties.

Contact:

Brett L. [email protected]