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Orientation Sessionon
Optional Elective
Digital MarketingAt
Xcellon School of Business
By:
Hiren Yadav
Digital Marketing Specialist
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If you think
Digital is Future
Youre !iving in "ast#
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Some Examples
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What is DigitalMarketing
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$hat is Marketing% &he process of co''unicating your products(service to your
target 'arket(custo'er )ith an o*+ective to entice the' for*uying,
$hen you use -digital channels. to reach your custo'ers/ itscalled -Digital Marketing.,
&he key o*+ective is to pro'ote *rands through variousfor's of digital 'edia or -getting found online.,
Digital 'arketing e0tends *eyond internet 'arketing to
include channels that do not re1uire the use of the internet2s's/ ''s/ radio3,
$ISS: $e*site/ Internet/ Social Media/ S'artphones
$hat is Digital Marketing
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$hy Digital Marketing &echnology 4volution
Internet penetration
Better targeting/ tracking and control
5usto'er 4ngage'ent
4volving )ays of doing *usiness and custo'er service
6ser generated content
!o) cost/ higher 78I
9; of the co'panies )orld)ide have digital 'arketing in
their 'arketing 'i0
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So'e facts and @9
More than >(@rd of the )orlds population is on the internet,Al'ost ne) people co'e onto the internet every second
=; of people usually skip &C ads
=>; of the glo*al internet users research products online
$hen researching *randed products ; of online shoppers
*egin *y using a search engine/E/ searches are conducted per 'inute
>9// searches are conducted per hour
/// searches are conducted per day
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9; of &C Cie)ers use the )e* at the sa'e ti'e
9E; of the BB 'arketers say e'ail is the 'ost eGective channel ingenerating revenue
Invest'ents in e'ail 'arketing gre) fro' ?>,@B in > to B in >
; of users read e'ails on 'o*ile devices
Market is gro)ing ; year *y yearAround ; of )orld population has internet connection )ith yearly gro)th of
;
In = there )ere > 'illion active internet users )hich rose to @ 'illionusers *y une > in India
e0t *ig thing is s'artphones/ )hich are killing the static and unresponsive
)e*sites
7ecently Soft*ank fro' apan has invested ?=M in Snapdeal,co'
Flipkart has ac1uired Myntra *y I7 5r
"interest valued at ?>> Billion
Flipkart and Myntra going -App 8nly.
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CareerOpportunities in
Digital Marketing
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8ver !acs o* 8penings in DigitalMarketing
Source: o* "ortals: aukri/ Shine/ &i'es+o*s and MonsterIndia
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5areer in DigitalMarketing 8ver !acs o* 8penings in Digital Marketing listed on top +o* portals in India
at presentK ; +o*s for freshers
Indian online retail 'arket to reach ?>,9 *illion *y > L the 'ost s)iftlye'erging 'arket across A"A5
-&he nu'*er of intakes *y the eKco''erce sector fro' the various BKschoolsand engineering colleges has gone up *y =9; this season over last year 2@9;3/.
Assocha' secretary general D S 7a)at said, -More and 'ore passKouts fro' BK&ech and MBA graduates are ocking to eK
co''erce industry over highly leveraged sectors like FM5N 2fastK'ovingconsu'er goods3/ consulting/
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Learning Outcomes&
Course Content
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