social travelling
digital fridays:
social travelling Digital infrastructure and social media have changed the way how millions of people travel. Portals, websites and mobile applications make you discover world in a cheaper, faster and better way.
• who is the traveler 2.0? • new ways of travelling • marketing communication
overview
agenda
Canadian Tourism Commission asked Canadians to capture the essence of their country in short movies. The material was used in production of 2-minute spot inviting tourists from all around the worl.
keep exploring
traveler 2.0 1
technology
people
programs
culture 2.0
connected traveler lifecycle
new ways of travelling 2
new ways of travelling
plane travel
In case of airlines the most important thing is to engage the consumer during the flight. People don’t have to be just „passengers” – they can form an onboard community.
know it all game
http://www.youtube.com/watch?v=LS5XXAq8HNI
meet & seat
http://www.youtube.com/watch?v=eL2lWn7oup4
glass bottom
jet http://www.youtube.com/watch?v=Gh8029-
mlQU
http://www.youtube.com/watch?v=eL2lWn7oup4
blue legends
car travel
Possession of a car is quite expensive these days. But for most of the time we drive alone or we leave the vehicle intact. Can it be changed?
carpooling Also: carpool, car-sharing, ride-sharing, lift-sharing or covoiturage. Form of travel in which you share the car with other.
carpooling Drivers and passengers who carpool share the cost of the ride, which consist of fuel costs, parking fees, highway fees or car rental. Carpooling is also considered to be environmental friendly.
carpooling in Poland
what’s next with hitchhiking?
carsharing System of a mutual use of personal cars. Cars are rented by companies (corporate model) or by private intermediaries (peer-to-peer model).
zipcar http://www.youtube.com/watch?
v=BNhQYXChFBM
accommodation Social media allowed the creation of a completely new kind of accommodation, where you not only spend the night, but also meet new people and get to know more about the place you visit.
couch surfing?
couchsurfing Couchsurfing.org website was created in 2002. One can there offer free accommodation or find other users offering it in their homes or apartaments in any part of the world. Every user decides whether he accepts the request.
couchsurfing philosphy
http://www.youtube.com/watch?v=TKa-Xw7Njv4
couchsurfing around the world
New York Amsterdam
No time for a travel abroad? Not a problem. Contemporary services enable you to see the world while sitting in front of your computer or tablet.
travel from home
In May 2007 Google Maps introduced Street View – a panoramic, a 360° views for San Francisco, Las Vegas, Denver, Miami and New York, filmed with a camera mounted on a car.
google street view
#helloworld
http://www.youtube.com/watch?v=SuiEmxDklKw
artic project
http://www.youtube.com/watch?v=BdlUAJi-8Ic
marketing communication overview 3
a dollar per like
http://www.youtube.com/watch?v=YVBKlSia6fY
nature valley trail
view http://www.youtube.com/watch?v=MqZ5DYE-
MhQ
pole of inaccessibility
http://vimeo.com/40602071
tweet fleet
http://www.youtube.com/watch?v=eX-iYHZ-Ug0
smile drive
http://www.youtube.com/watch?v=ImFY-lSkCSM
swebus train switch
http://www.youtube.com/watch?v=L5d2waCJy9g
heineken passport
http://www.youtube.com/watch?v=1jponFXRHNM
the end