Turning Non-Believers and Slow Adopters into
your Biggest Fans
the skeptics . . .
• Board Members• Donors/Partners• Executive Director• Staff• perhaps YOU?
CHANGE is HARD
“Everyone thinks of changing the world, but no one thinks of changing himself.”
– Leo Tolstoy
T.E.R.M.S.
• TIME• ENCOURAGEMENT• RESOURCES• MODELING• SUCCESS
T I M E
Build the case for social media– Thought leadership– Engage members– Promote donors– Brand– Drive interest around fundraising,
special projects–MEASURE RESULTS
media.twitter.com
ENCOURAGEMENT
• Hands-on Training• De-Mystify• Content tied to programming• Partnership scenarios
RESOURCES
• Set Expectations– Time investment– Inexpensive, but still some $$ necessary–Website integration– Importance of Storytelling…VIDEO
MODELING
• What are similar orgs doing?• Just START
