Turning Non-Believers and Slow Adopters into your Biggest Fans
Dealing with Non-Believers & Slow Adopters
Nov 11, 2014
ConnectVA 2013 Social Media for Nonprofits Conference breakout session with Judi Crenshaw of Virginia Council of Economic Education. Not everyone loves social media - maybe it's you, maybe it's your executive director, maybe it's the board. Regardless of who, this session will provide an overview of how to deal with those who are slow (or even resistant) to embrace social media.
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Transcript
Turning Non-Believers and Slow Adopters into
your Biggest Fans
the skeptics . . .
• Board Members• Donors/Partners• Executive Director• Staff• perhaps YOU?
CHANGE is HARD
“Everyone thinks of changing the world, but no one thinks of changing himself.”
– Leo Tolstoy
T.E.R.M.S.
• TIME• ENCOURAGEMENT• RESOURCES• MODELING• SUCCESS
T I M E
Build the case for social media– Thought leadership– Engage members– Promote donors– Brand– Drive interest around fundraising,
special projects–MEASURE RESULTS
media.twitter.com
ENCOURAGEMENT
• Hands-on Training• De-Mystify• Content tied to programming• Partnership scenarios
RESOURCES
• Set Expectations– Time investment– Inexpensive, but still some $$ necessary–Website integration– Importance of Storytelling…VIDEO
MODELING
• What are similar orgs doing?• Just START
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