Inside the Mind of a disruptor: What do smart start ups think of you? How do they intend to cut you up, or perhaps, work with you?
“A soul mates (‘Start Ups’) purpose is to shake you up, tear apart your ego a little bit, show you your obstacles and addictions, break your heart open so new light can get in….”
What do smart start ups think of you?
“….make you so desperate that you have to transform your life.”
What do smart start ups think of you?
‘…then introduce you to your spiritual master...” ― Elizabeth Gilbert, Eat, Pray, Love
What do smart start ups think of you?
Park Assist: Using Data for Defensible Disruption
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2007 2008 2009 2010 2011 2012 2013
Market educa6on
Immense Compe66on
Launch of differen6ated Computer Vision product
Automated
parking sp
aces
1. PlaIorm
2. Sharing
3. Community
4. Tools
5. Data
Platform vs Application:
What makes a defensible pla1orm?
Low amounts of fric6on: Build for the plaIorm rather than aQack distribu6on
Evolu6on and the relevancy power of co-‐crea6on
Agility: The threat of being eaten is usurped by the love of the ecosystem
1
2
3
Sharing is caring: Vulnerability for Love & sustainability
“PlaIorms are established through product leadership, they flourish and sustain themselves by empowering and entrus6ng developers & third par6es to build something so compelling that customers fall in love with not just the hardware or plaIorm but the experience that runs on top of it.
Community: network effect of brand ambassadors
Tools: Improved utility to compliment the applications
Data: Leveraging its power to be cool not creepy
Benefit Road
Onboarding
Recruitment
Employment Contracts &
Documenta6on
Remunera6on benchmarking
Performance Reviews
Employee Surveys
Payroll
Leave management & Rostering
Training
Superannua6on & Insurance Wealth Instant Pay
Home Car Package Telecom & u6li6es
Credit Cards & Rewards
Health ins. & Wellness Educa6on
Defensible a6ributes
PlaIorm ü
Community ü
Tools ü
Data ü
Final thought: Smart start up’s should Pray!!!
