Hoosier Hospitality Conference

March 15, 2011

Ranking the Travel Industry (output)

Revenue(billions)

Jobs(millions)

Taxes(billions)

$546.3 3.0 $65.7

$668.1 2.3 $76.1

$772.5 7.7 $115

$897.8 2.8 $98.8

Industry

Chemical

Auto

Travel

Insurance

Big Impact, Little Support

FLU

Washington Opinion Leaders Say:Jobs Are Low Paying

Washington Opinion Leaders Say:Leisure and Business Travel is Frivolous

Washington Opinion Leaders Say:“Fun and Entertainment” = Less Important

Travel: Frivolous or Necessary?

NecessaryCore Business Function

Commonplace

UnnecessaryDispensableFrivolous / Luxury

Makings of Something Greater

Makings of Something Greater

War on Travel? Industry Fights Back

Law Is Signed to Create AU.S. Tourism Board

Step 1: Acknowledge Problem

Same Problem

FrivolousNon-Essential

Luxury

Step 2: Become Advocates

What You Can Do

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