12th Summit for Creativity and Media
Crans Montana - Switzerland
COME AND TAKE A BREATH OF FRESH AIR
2001
2005
2008
2009
2010
2011
2012
Creation of the Advertising Film Festival in Méribel, French Alps.
Creation of the MENA Cristal Awards Middle East and North Africa: the 1st Festival dedicated to the Arabic Advertising Industry.
The Méribel Festival reaches the 1000 delegates & 3000 entries milestone.
Creation and launch of the China Cristal Awards in Shanghai.
The Cristal Festival celebrates its 10th anniversary.
Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of the Cristal Festival for an exceptional conference.
The 12th edition of the Cristal Festival will see the development of ‘The Brand Entertainment Division’ and will focus on Digital Innovations. 2012 will also see the launch of new festivals in South America & Africa.
Celebrating advertising since 2001
The Méribel Festival becomes the Cristal Festival and moves to Crans Montana Switzerland.
International jury composed of
(agencies & advertisers)
12 competitions across all advertising & media sectors
Awards recognized by international ranking
bodies
Competitions celebrating innovation & young talents
4 days workshops & conferences
Our Festival Format
Unique networking opportunities
THE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXED JURY OF LEADING INTERNATIONAL AGENCIES & MAJOR
EUROPEAN ADVERTISERS
What makes us different?
AN AMAZING SETTING & RELAXED ATMOSPHERE THAT PROMOTES NETWORKING & EXCHANGES
What makes us different?
A PLACE WHERE THE EUROPEAN COMMUNICATION LEADERS REUNITE IN TO EXCHANGE, NETWORK, LEARN
AND BE INSPIRED
OVER A 1000 DELEGATES FROM 30 COUNTRIES, 4 DAYS OF WORKSHOPS, DEBATE, EXHIBITIONS, SCREENINGS, MASTER CLASSES AND HIGH-PROFILE SEMINARS BY
INDUSTRY LEADERS
SET AT THE END OF THE YEAR WE OFER AN EXHAUSTIVE SURVEY OF THE BEST ADVERTISING CREATIONS ANNOUCING MAJOR TRENDS FOR THE UPCOMING
COMPETITIONS
OUR AWARD BOARD INCLUDES A SPECIAL AWARD DECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED OF DIRECTORS FROM LEADING EUROPEAN ADVERTISERS
Attendance : A 300% increase in delegate attendance over 10 years Over 180 major advertisers participated in 2011
Competitions :
Over 3000 entries received in 2011 International entries received from 35 different countries
Cristal Festival in figures
COMPETITIONS
MEDIA
THE FUTURE IS NOW
CYBER & MOBILE
DESIGN
PRODUCTION FILM
OUTDOOR
RADIO
CONSUMER MARKETING
PRESS
PRINT CRAFT
INTEGRATED
BRAND CONTENT &
ENTERTAINMENT
NEW in 2012 !
In line with industry developments our key focus points for 2012 are:
CREATION OF THE BRAND ENTERTAINMENT DIVISION
CREATION OF THE DIGITAL INNOVATIONS DIVISION
LAUNCH OF THE YOUNG TALENT FOUNDATION
CREATION OF THE CRISTAL CLUBS IN THE UK
Strategic Developments
Our aim is to become the worldwide reference & meeting place for the Brand Entertainment sector focusing on Music,
Games, Experiential & Video
Creation of a competition in 2012, bringing together the most innovative agencies in the Brand Entertainment sector (International). Workshops & seminars held by industry experts in the brand entertainment field. A dedicated networking and meeting place for industry leaders to meet and exchange on the subject. A focus on young talent from the brand entertainment sector.
Brand Entertainment
To become the new hub for talent search and growth opportunities in the Digital Innovations sector: Development of the open Data & Visualization Data sector. Workshops & seminars dedicated to researching growth opportunities for Social Media Marketing. The future of Advertising & Media: new technologies & new advertising formats.
Digital Innovations
As a continuity to the existing talent contests we have decided to develop an association dedicated to supporting young creative talent. The association aims to support & reveal new talent within the advertising and brand entertainment sectors.
Photographer Illustrator
Contest
Poster Contest
Scriptwriting contest
Young Directors’ Forum
New Talent Foundation Soundtrack contest
The Cristal Festival also organises meetings and seminars all year round
The Academy is a learning & networking platform open to established members of the communication industry. Advertising, Media, Production, MarCom and Telecom professionals, meet regularly to
discuss important topics relating to their community.
Cristal Academies
MEDIA ACADEMY
CREATIVE ACADEMY
WOMEN ACADEMY
REGULAR MEETINGS
EXCHANGES
NETWORKING & KNOWLEDGE
SHARING
WORKSHOPS & CONFERENCES
NETWORKING
LEARNING & PEDAGOGY
SEMINARS & SUMMITS
INDUSTRY LEADERS
EXPERIENCE SHARING
Academies Planned for the UK
Belinda Rowe Managing Partner Worldwide Zenith Optimedia Group
Jury President
Mark Waugh Global Managing Director Newcast at ZenithOptimedia Group
Marco Tinelli Chief Executive Officer FullSIX Group
Consumer Marketing Ora Ïto Designer Ora-Ïto
Design Integrated & brand content
Jury Presidents 2011
Eric Quennoy Executive Creative Director Wieden + Kennedy
Media
KEVIN ROBERTS CEO Worldwide, Saatchi & Saatchi BRIAN BLOOMER Senior Media Manager, Blackberry UK PAUL SMITH Regional Creative Director EAME, Ogilvy & Mather MATT BUELS Managing Partner, Hungry Man UK DANIEL MOREL Chairman & CEO, Wunderman FERNANDA ROMANO Global Creative Director of Digital & Experiental, Euro RSCG
MAURICIO SABOGAL Worldwide Managing Director, Initiative TOM O’KEFFE Executive Creative Director, Draftfcb North America AKIRA KAGAMI Executive Advisor & Global Executive Creative Advisor, Dentsu OLIVIER ALTMAN Co President & Executive Creative Director, Publicis Conseil RÉMI BABINET Worldwide Creative Director & Co Founder, BETC Euro RSCG
Previous attendees include:
Previous attendees include: MIKHAIL GORBATCHEV Former President of the USSR MARK TUTSEL Chief Creative Officer, Leo Burnett Worldwide MAURICE LEVY Chief Executive Officer, Publicis DAVID JONES Global CEO, Havas Worldwide VINCENT BOLLORÉ Chief Executive Officer, Havas Worldwide MICHAEL MAEDEL President, JWT Worldwide
JEAN MARIE DRU President, TBWA Worldwide FERNANDO RODES VILA General Manager, Havas Group IAIN JACOB Chief Executive Officer, Starcom Mediavest Group EMEA CÉCILIA ATTIAS ex First Lady of France FERNANDO VEGA OLMOS Creative Chairman, JWT Southern Europe & Latin America JACQUES SÉGUÉLA Vice President, Havas Group
THANK YOU FOR YOUR ATTENTION We hope to see you from 12-16 December 2012 in Crans Montana!