CoolBrands People at Cristal Festival in Courchevel

WE  TRAVEL  THE  WORLD…  

AND  CREATE    MEANINGFUL  BRANDED  CONTENT    

BRANDED  CONTENT    

ENTERTAINING  CONTENT  TO  CONNECT  WITH  THE  AUDIENCE…  UNDERWRITTEN  BY    AND  LINKED  TO  THE  BRAND.  

#CoolBrandsPeople  

#CoolBrandsPeople  

#COOLBRANDSPEOPLE  

“WHAT  QUESTION    COMES  TO  MIND?”  

#COOLBRANDSPEOPLE  

BECAUSE  OF  OUR    ONLINE  REPUTATION  

GLOBAL  TREND:  

THE  RISE  OF    THE  REPUTATION  ECONOMY  

YOUR  PERSONAL  REPUTATION  IS  THE  MOST  IMPORTANT  ASSET    

YOU  HAVE  

ONLINE  REPUTATION  REAL  WORLD  REPUTATION  

“YOU  ARE    WHO  GOOGLE  SAYS  YOU  ARE”  

“YOU  ARE  WHO  GOOGLE  SAYS  YOU  ARE”  

“HI,  MY  NAME  IS  MAARTEN…  THIS  IS  WHAT  

I  STAND  FOR.”  

GOOGLE  IS  THE  NEW  BACKGROUND  CHECK!  

IF  YOU’RE  LOOKING  FOR  …  

PARTNERS  

INVESTORS  

NEW  BUSINESS  

A.  YOUR  ACHIEVEMENTS  AND  YOUR  VISION  

B.  LOTS  OF  THINGS  BUT  NOTHING  REALLY  RELEVANT  

C.  SOME  STUFF,  MORE  AND  LESS  RELEVANT  

D.  NOTHING  REALLY  

“WHAT  WILL  PEOPLE  FIND  WHEN  THEY  GOOGLE  YOU?”  

“I  can’t  explain  it  –  it’s  just  a  funny          feeling  that  I’m  being  Googled.”    

1.  DEFINE  WHAT    YOU  STAND  FOR  

2.  CREATE  CONTENT    TO  SUPPORT  YOUR    PERSONAL  BRAND  

3.  USE  GOOGLE  AS    YOUR  WINGMAN  

THREE  STEPS  TO  HAPPINESS  

DEFINE  WHAT  YOU  STAND  FOR  

CREATE  CONTENT  TO  SUPPORT  YOUR    PERSONAL  BRAND  

USE  GOOGLE    AS  YOUR  WINGMAN  

YOUR  ONLINE  REPUTATION  MAY  BECOME  THE  MOST  

IMPORTANT  ASSET  YOU  HAVE