one step at a time
some people seem to do everything
@ifyouwillit | #wcmpls
and some businesses seem to do everything right
@ifyouwillit | #wcmpls
a lot of somethings
@ifyouwillit | #wcmpls
➔writer ➔ traveler ➔hiker ➔community
builder ➔coffee enthusiast
a story about life
that almost ended in death
i would drive
i would eat
then i’d get to work
and then i’d go home
these were my habits, and i was good at them
on 10/16/2009 everything changed
recovery took forever
as i recovered, i read the doctor’s report
it was time to re-invent my life
diet exercise
that’s a lot of change
needed to learn new skills
overwhelming
started simply
no more un-natural caffeine
i became a coffee snob
chain reaction once i got to the grocery
i started buying groceries
i started walking
every day
i began creating healthy habits
and after i started, i couldn’t stop
effort consolidation
habit stacking
effort consolidation
@ifyouwillit | #wcmpls
habits are biological autopilot
@ifyouwillit | #wcmpls
they allow us do more and think less
@ifyouwillit | #wcmpls
prefrontal cortex = higher thought
@ifyouwillit | #wcmpls
basal ganglia automation (cron)
@ifyouwillit | #wcmpls
new activity (walk 30 minutes a day)
PREFRONTAL CORTEX - HIGH EFFORT
effort for getting healthy
@ifyouwillit | #wcmpls
new activity
PREFRONTAL CORTEX - HIGH EFFORT
habit (walk 30 mins a day)
BASAL GANGLIA - LOW EFFORT
effort for getting healthy
@ifyouwillit | #wcmpls
habit stacking
a habit requires three things
@ifyouwillit | #wcmpls
new activity (walk 30 minutes a day)
CUE: GET HOME FROM WORK ROUTINE: WALK 30 MINUTES REWARD: WATCH A MOVIE
effort for getting healthy
@ifyouwillit | #wcmpls
all together now
@ifyouwillit | #wcmpls
new activity (walk 30 minutes a day)
effort for getting healthy
new activity (eat two pieces of fruit per day)
habit (walk 30 mins a day)
effort for getting healthy
new activity (drink a liter of water a day)
habit (walk 30 mins a day)
effort for getting healthy
habit (eat two pieces of fruit per day)
new activity (weight training)
habit (walk 30 mins a day)
effort for getting healthy
habit (eat two pieces of fruit per day)
habit (drink a liter of water a day)
new activity (something else)
habit (walk 30 mins a day)
effort for getting healthy
habit (eat two pieces of fruit per day)
habit (drink a liter of water a day)
habit (weight training)
how does this all apply to business?
content marketing is hard
@ifyouwillit | #wcmpls
great businesses are doing it
@ifyouwillit | #wcmpls
and it seems hard
@ifyouwillit | #wcmpls
new activity (research new article topics for 30 mins a wk)
effort for content marketing
new activity (add 5 new article headlines to list per wk)
habit (research new article topics for 30 mins a wk)
new activity (write rough draft of one article per wk)
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
new activity (finalize one rough draft and publish per wk)
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
habit (write rough draft of one article per wk)
success!
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
habit (write rough draft of one article per wk)
habit (finalize one rough draft and publish per wk)
habits are biological autopilot
get started today
answer one question
@ifyouwillit | #wcmpls
what do you want to change …
@ifyouwillit | #wcmpls
… about your life?
@ifyouwillit | #wcmpls
… about your business?
@ifyouwillit | #wcmpls
understand the habits that make up that change
@ifyouwillit | #wcmpls
tackle one habit each month
@ifyouwillit | #wcmpls
then move on to the next
@ifyouwillit | #wcmpls
habits are biological autopilot
success!
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
habit (write rough draft of one article per wk)
habit (finalize one rough draft and publish per wk)
more resources
➔content marketingx.co/wcmpls16
➔habits stacking x.co/stackhabit
➔The Power of Habit - Charles Duhigg
@ifyouwillit
adios :)