Seo That Lasts

How To Do SEO ThatAlways Ranks

Panana SEO & Internet Marketing – Guiding Your Business To Success

What Is SEO? Search Engine Optimization

Getting Your Site Ranked For Keywords – When someone searches for what you sell, you want to be at the top of Google


What Is SEO?

A Keyword is any phrase related to your business or services. Keywords for a local realtor would be 'Hawaii Real Estate Agent' or 'Hawaii Homes For Sale'


'Panda''Penguin'

3 Major Google Updates


'Pigeon'

Penguin Update - What Is It? - Built to aggressively combat 'Black Hat' SEO

• Cloaking

• Link Spamming

• Meta-Tag Stuffing

• Content Keyword Stuffing

• Hidden Text


Panda Update - What Is It?- Massive Test & Study Using Human Testers

o Design Elements of Website

o Did they consider the Website/Content

trustworthy?

o Would they return to the website?


Panda Update - What Is It?- Algorithm using artificial intelligence was created based

on website qualities and features from the test


Pigeon Update - What Is It?- Focused on Local Search

• Less Map Results (3 Instead of 7)

• Yelp & Local Directory Listings Ranking Higher

• Lesson So Far: Get Into Local Directories


Why Should You Care?

1. It Ain't Over

2. It Ain't Never Gonna Be Over

3. This Is A Major Game Changer


What Can You Do?

1. Page Titles, Headings & Subheadings must:- Contain Keyphrases

- Be Unique

- Be Related to Page Topic

- Read Logically & Clearly. No Laundry Lists

- Contain Your Brand


What Can You Do?

2. Meta Descriptions must:

- Be Unique

- Address the Page Topic

- Contain the page's keywords or similar


What Can You Do?

3. Page Content (General)

- Look at your Above-The-Fold Content

- Does your page content line up with your Page

Title & Headings?

- Does your text read naturally? Are you stuffing

keywords in too much?

- Are your pages just rewrites or duplicates

of each other?

- Over-optimization Penalty


What Can You Do?

4. Examine Your Navigation

- Do you have a Menu that's easy to understand?

- Is your website easy to use?

- Can visitors find what they need easily?

- Do you give readers options in the text and at the end of it?


What Can You Do?

5. Are you building trust & credibility?

- Do you have an About Us page?

- Is your site laid out & does it present information

logically?

- Misspellings? Bad grammar?

- Broken Links?


What Can You Do?

6. Metrics & Analytics

- Your Bounce Rate

- Time spent on site & pages

- Where are visitors entering the site? Only the

homepage?


What Can You Do?

Content Is King!

- Must Be Quality, Focused Content

- Shareable

- Share It!


What Can You Do?

Backlinks – Key is Variety

- No Mass Link Submission!

- Text In Your Link Can't Be Same Keyphrase Every Time

- Use Your Business Name as Link Text


Social Media In SEO

Social Media Has New Ranking Emphasis, But Benefits Go Beyond Your Website Listing

• At LEAST get on FB, Google+ & Yelp• Get the Like, +1 Buttons onto Your Site • Share Content• Work on getting Shares, +1s, Likes & Reviews


How To Do SEO ThatAlways Ranks

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Seo That Lasts

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