New Opportunities
A
B
C
Challenges
Discoveries
Karen Jeannette, eXtension CoP Support Consumer Horticulture Content Coordinator
@kjeannette, [email protected]
• Rick Durham, University of Kentucky • Monica David, University of Illinois • Lynette Spicer, eXtension, ISU Master
Gardener • Terri James, University of Nebraska Lincoln • Jennifer Bousselot, Iowa State Extension • Ivelin Denev, eXtension Content Staff • Daniel Nall, eXtension Engineering • eXtension Staff
http://www.youtube.com/watch?v=dja7xcMKrcE
http://www.extension.org/pages/Consumer_Horticulture_National_Committee
Providing a national focus and contact point for the nation-wide Extension Master Gardener program
Providing leadership for eXtension Consumer Horticulture CoP and it’s sub-areas
http://www.extension.org/horticulture http://www.extension.org/mastergardener
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Who?What’s possible?
Discover
Learn
Innovate
Extension Master Gardeners (~94,000)
County Coordinators
(>50 - ?)
State Coordinators
(~50)
Train state coordinators to use blog
Have bloggers/ encourage comments
Plan A
Train state coordinators to use blog
Plan “What really happened”
Re-announce Nat’l blog effort at National
Coordinators Conference
New state & county
coordinators listserve
Offer ‘coordinator discussions’
webconferences Blog training,
round 2 coordinators & some MGs
Social media team/listserve
bloggers
http://www.flickr.com/photos/sahaab/3271985107/
• http://creativecommons.org/licenses/by/2.0/deed.en
http://www.flickr.com/photos/3059349393/3368092622/
http://www.flickr.com/photos/escariao/4717165399/
Source: Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
• Available at http://www.flickr.com/photos/davegray/3990832580
Brand recognition Referrals &
Networking
Core values, goals, team
Learn, share, interaction
Core values, goals, team
http://blogs.extension.org/mastergardener/2010/02/27/extension-master-gardener-blog-policy/
http://blogs.extension.org/mastergardener/2010/04/07/why-are-we-blogging/
Brand recognition Referrals &
Networking
Core values, goals, team
Learn, share, interaction
Referrals & Networking
Core values, goals, team
Learn, share, interaction
Train state coordinators to use blog
Plan “What really happened”
National EMG Coordinators Conference
New state & county
coordinators listserve
Offer ‘coordinator discussions’
webconferences Blog training,
round 2 coordinators & some MGs
Social media team/listserve
Bloggers?
Social Comfort * People * Tools
*Subject Matter
Slide and concepts from Thomas Vanderwal http://www.flickr.com/photos/vanderwal/2379573773/
For Coordinators
Master Gardeners
Train state coordinators to use blog
Plan “What really happened”
Build Awareness System Wide
New state coordinators/
county coordinators
listserve
Offer ‘coordinator discussions’
webconferences Blog training
for ll
coordinators & some MGs
Social media team/listserve
Bloggers?
• Passwords • Signing up/registration • Time – (trade off with offering value) • Inclusive email lists • Blogging knowledge • Networking knowledge • Permissions, buy-in
Brand recognition Referrals &
Networking
Core values, goals, team
Learn, share, interaction
Brand recognition Referrals &
Networking
Learn, share, interaction
Facebook Twitter
Blog
Email updates
Websites
Widgets & Links
http://www.extension.org/mastergardener http://blogs.extension.org/mastergardener
http://www.extension.org/mastergardener http://blogs.extension.org/mastergardener/
https://www.facebook.com/extensionmastergardener
Internet is a mass of niches
- Jeff Jarvis, What Would Google Do
Link badge to: • http://blogs.extension.org/mastergardener/ • http://www.extension.org/mastergardener
Badge inspiration courtesy of U Florida EMG Program
1. Extension.org/about.extension.org (987/400) 2. Iowa EMG (414) 3. MN EMG (311) 4. Florida EMG (228) 5. Wisconsin EMG (225) 6. Franklin County, PA EMG (214) 7. Illinois Extension (132) 8. North Alabama EMGs (115) 9. North Carolina EMGs (92) 10. Texas EMGs (89) Source: Google Analytics
Statistics from April 1, 2010 – June 21, 2011 Source: Google Analytics
Statistics from April 1, 2010 – June 21, 2011 Source: Google Analytics
Tracking Success with Google Analytics and Bit.ly links
Low-cost online courses, modules Diagnostics links/decision aids organic gardening, sustainable gardening Factoids for niche groups Where to find an Ext. Master Gardener?
• Blog – Make more personal – Engage more bloggers in blog track teams – Guest bloggers – More coordinating of posts -“How do you
get people to volunteer?” Ask them. • Social media team - collaborative & small
group meeting –> Next
• Posts on continuing ed with MGs and green industry a hit – Explore Webinar series – Partner module development
• Curation – what applies to national, understanding as an EMG
• See interest in Twitter chats • Sponsorship potential: Opportunity for smaller,
but could be more fruitful and direct?
Brand recognition Referrals &
Networking
Core values, goals, team
Learn, share, interaction
1. Define 2. Define 3. Define 4. Define 5. Road ahead: Discovery and engagement are linked
– (What we will do in the future will be in response to core values, and how well we can engage the Extension Master Gardener community in the process, as they will be involved in discovering the road ahead.)
Listen, identify and then lower barrier for participation (Is it password sign-up issues, social comfort/adoption
barriers, other collaborative barriers?)
People participate out of passion, interest, need for their own learning
(Help them envision how this could happen)
Foster core community development (Communicate vision/ goals to core then work closely
(phone calls, small group meetings) and help them shape and communicate them to others)
Create simple ways to sustain relationships w/non-core members (listserves, webinar updates for potential
contributors)
Develop ‘trust’/credibility (So others will want to continue to be involved)
http://blogs.extension.org/mastergardener/ https://www.facebook.com/
extensionmastergardener @eXEMG