School of Communication Management
The New Identity of BA in Communication Management
Target Audience
• Current Students• Future Students• Parent• External Organization
eg. Other universities, Ministry of Education
• Faculty• Staffs
Logo’s Inspiration• Create a new identity of
the program• Elite• Professional look• International look• Sophisticated but simple• Conveys high quality of
education• Memorable
Logo’s execution
NAVY BLUE• the identical color of the faculty• blue is a favorite color of both men and women • symbolism of importance, confidence, power, and authority • is associated with intelligence, stability, and unity• being very dark, navy can sometimes be a neutral like black
GREY• is a color of formality and sophisticated• symbolism of brain, intellect, solid, practical, dignity, modesty, maturity, reliability• professional-look and go well with the navy blue
WHITE• a neutral background color and other colors • symbolism of fresh, bright, good, precision
Logo’s execution
CIRCLE• symbolism of inclusion, wholeness, focus, unity, nurturing, initiation, everything, perfection, revolution, infinity, mobility, completion
OTHERS
•Use contrast to make logo stand out
•Three colors in combination convey the sense of academic and the high quality of education
•The megaphone represents the communication
Stationery
Stationery: CD, Post-it, Mouse pad
Premium
Expected Outcomes (objectives)
• New image formed in target’s mind as in the inspirations
perceived as high quality of communication management program
present modern look
international standard
• The new identity is perceived as consistent and reliable image in every touch point
THANK YOU
MembersKittiporn Ansirimongkol 4945303628Keerati Mahaplerkpong 4945305928 Juthakarn Thesrak 4945307128Nuttamon Palawongse 4945312228Chingduang Poonnopatam 4945316828Nattaporn Kaljaruek 4945329028