Communicating for ChangeNovember 14, 2012
Objectives
• Identify elements of strategic change communication.
• Understand how using communication during a change can determine success.
• Become aware of what communicating for change looks like at all levels.
• Recognize the role listening plays in strategic change communication.
• Appreciate the simplicity and complexity of communicating for change.
The Glove Story
The Segmentation Story
Why these stories?
Connections
Consistency
How Big is Built
Communicating for Change…at ALL Levels
Hearing the story
Asking questions
Listening
Answering Questions
Telling the story
Cultural Differences Matter
Listening
Conclusion
Communicating for Change can be learned
Help people to see so they can connect
Easy/Hard
Rewards…Immeasurable
About ADRA Change Architects
Change Specialists
Individual Change ADRA Coaching Advantage Executive Coach
Organization Change Culture Change Strategic Change Planning & Execution
www.adrachangearchitects.com [email protected] 732-786-8223
