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CIFOR’s Climate Change Communications: Communicating Science for Impact Imogen Badgery-Parker, Outreach Manager
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CIFOR’s Climate Change Communications: Communicating Science for Impact

Aug 23, 2014

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The Climate Change, Agriculture and Food Security Regional Program for Southeast Asia (CCAFS-SEA) recently concluded a collective engagement and communication program workshop at the Agricultural Genetics Institute in Hanoi, Vietnam on 29-30 May.

The workshop participants drew insights from best practices of CGIAR member-centers, developed a roadmap to actively engage partners, and draw an overall communication plan to support the implementation of CCAFS research agenda and priorities.

Presented by Imogen Badgery-Parker
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Page 1: CIFOR’s Climate Change Communications: Communicating Science for Impact

CIFOR’s Climate Change Communications:

Communicating Science for Impact

Imogen Badgery-Parker, Outreach Manager

Page 2: CIFOR’s Climate Change Communications: Communicating Science for Impact

Goal

Build, inform and connect a knowledge-sharing community of stakeholders around tropical forests and landscapes to produce impact

Objectives

Maintain the role of forest and landscapes high on the political agenda

Provide impact pathways for CIFOR’s research to key policymakers and stakeholders

Position tropical forests and landscapes in the broader development agenda, and global processes

Continue to increase downloads, citations and begin to capture evidence of impact

Contribute to CGIAR through evidence-based communication connected with CGIAR Research Programs (CRP-FTA, CCAFS)

Page 3: CIFOR’s Climate Change Communications: Communicating Science for Impact

Climate change in the communications

program >40% of communications activities are related to climate change

Climate change communications are embedded in larger communications

program, with four intertwined strands:

• Digital program with global reach

• Traditional formats with repurposing of materials

• Events at various scales

• Targeted, context-specific engagement

Page 4: CIFOR’s Climate Change Communications: Communicating Science for Impact

Extreme -- Science Communication,

simply inform policymakers (old model)

Informative Advocacy

① injects scientific realities into

information that decision-makers use in

formulating policy

② gathers feedback from policymakers on

the information they need

Extreme -- Prescriptive Advocacy uses

scientist’s position to push for a policy

action

Inform vs. Advocate

Page 5: CIFOR’s Climate Change Communications: Communicating Science for Impact

Existing web-based communications platforms

• Forests and Climate Change website • CIFOR & CGIAR Corporate website • REDD-I • Forest News (blog) • CRP-FTA website • CIFOR TV, Slideshare • Facebook, Twitter, Google+ • Google News • CIFOR eNewsletter

Page 6: CIFOR’s Climate Change Communications: Communicating Science for Impact

Forests & Climate Change:

Revamp of knowledge hub

Move to non-branded websites

to attract more users

Original reporting conferences

& the field; debate & analysis

builds knowledge sharing

Launched as news site for

COP19 to build audience

(>300% increase in hits)

Solutions-focused journalism

Increased focus on community

building and partnerships

www.ForestsClimateChange.org

Twitter: @ForestsCC

Page 7: CIFOR’s Climate Change Communications: Communicating Science for Impact

Training and support in

anticipation of FORDA taking over

site maintenance, mid 2014

Model for other Ministries,

Cameroon, Vietnam, … .

REDD-Indonesia

www.redd-indonesia.org

Page 8: CIFOR’s Climate Change Communications: Communicating Science for Impact

Forests News blog

• 27% increase year-over-

year, reaching 500k pages

viewed annually

• 90 stories published

since 1 January (nearly all

translated)

• 16 scientist authored blogs

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Monthly pageviews

2012-2013

2013-2014

27% GLF

Page 9: CIFOR’s Climate Change Communications: Communicating Science for Impact

340

440

540

640

740

840

07-Jun 27-Jun 17-Jul 06-Aug 26-Aug 15-Sep

Before the blog: 3 per day

Since then: 7 per day

During 3 days after the blog:

35 per day

Downloads

The power of the blog

A paper published in the journal Forests (18 Mar 11)

A blog article about this paper on CIFOR website

(16 Aug 11)

“We find that links to scholarly articles in blogs lead to substantial jumps in the likelihood of them being downloaded.” McKenzie, University of Chicago, 2014

“About 13 percent of policy reports were downloaded at least 250 times while more than 31 percent of policy reports are never downloaded. Almost 87 percent of policy reports were never cited …” Which World Bank Reports Are Widely Read?, 2014

Page 10: CIFOR’s Climate Change Communications: Communicating Science for Impact

Interest continues to grow

85% increase in Facebook likes From 8,193 in April 2013 to 15,127 in April 2014

78% increase in Twitter followers From 9,843 in April 2013 to 17,534 in April 2014

77% increase in YouTube views From 120,033 in April 2013 to 212,375 in April 2014

680% increase in Flickr views From 348,257 in April 2013 to 2.7 million in April 2014

60% increase in SlideShare downloads From 3,048 in April 2013 to 4,861 in April 2014

Page 11: CIFOR’s Climate Change Communications: Communicating Science for Impact

Monthly News Update

• Emailed to 31,000 subscribers, plus IISD’s Forest-L Listserve (16,000 subscibers)

Page 12: CIFOR’s Climate Change Communications: Communicating Science for Impact

PowerPoints posted on SlideShare

SlideShare averaging

10,000 views per month

Multiple languages:

English, French,

Spanish, Indonesian,

Portuguese

Top-viewed

presentations have

5000+ views each

Page 13: CIFOR’s Climate Change Communications: Communicating Science for Impact

Climate change factsheets

Page 14: CIFOR’s Climate Change Communications: Communicating Science for Impact

Small workshops

Haze, Fire and Landscapes Workshop, Bogor,

January

REDD+ workshop, Ougadougou, April

Involvement in/alongside international events

SBSTA, Bonn, June: Mangroves side event, panelist

on TEM, observer in SWG, forests & climate change

community building, JMA policy brief

GCF, Brazil, August: Presentations, publication

launch

UGA, NY, September: Technical workshop, CGIAR

Development Dialogues

COP20, Lima, Dec.: Side events, MINAM

partnership

Major events

Forests Asia Summit, Jakarta, May

Events

Page 15: CIFOR’s Climate Change Communications: Communicating Science for Impact

Forests Asia Summit

Themes included “Climate change and low-emissions development on the ground” Keynote speeches by:

Chair of Intergovernmental Panel on Climate Change Environment Minister of Peru/COP20 President

Other themes included climate change-related topics

2,200 participants attended, more than 6,000 viewers watched live online, 3.45 million Twitter users reached + 4.9 million through SBY’s account

Media partnerships with major groups in Indonesia: audience of >30 million

Delegations from all Southeast Asian countries attended, including the President of Indonesia and 12 government ministers

Bilateral meetings between Ministers and Dr. Pachauri, IPCC VIP Lunch ‘Road to COP20’ hosted by Peru Environment Minister/COP20 President

with ASEAN Ministers

Capacity building: Youth session, Journalist training, Social media bootcamp

Page 16: CIFOR’s Climate Change Communications: Communicating Science for Impact

2014 Global Landscapes Forum

Climate Deal

Green Economy SDGs

Global Landscapes

Forum

• Builds on success in Warsaw and landscapes.org

• Timely focus on Sustainable Development Goals, climate change agenda (Kyoto protocol successor), green economy

• Climate change to be a cross-cutting theme

Page 17: CIFOR’s Climate Change Communications: Communicating Science for Impact

Regional

engagement

Climate Change Communications Focal Point works with

Regional Communications Coordinators and Senior Policy

Advisor for engagement with national and international policy

Latin America Comms

Coordinator

Africa Comms

Coordinator

Asia Comms

Coordinator

Climate Change Communications Focal Point

Senior Policy

Advisor - UNFCCC

Page 18: CIFOR’s Climate Change Communications: Communicating Science for Impact

Thank you

[email protected]