Connective Café & Coffee
Business Plan
For
09/04/23 1
Prepared by-
Waleed RajaUzair AhmedPratul RajanFarhan AhmedMohit Baranwal
CONNECTIVECAFÉ
& COFFEE
09/04/23 2
Topics of Business Plan
Introduction. Executive Summary. Situation Analysis. Threats and Opportunities Analysis. Objectives and Issues. Marketing Strategy. Action Programs. Financials, Budgets and Forecasts. Controls.
CONNECTIVECAFÉ& COFFEE
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Introduction
Preparation
Planning
&
Register our business
Other requirements
CONNECTIVECAFÉ
& COFFEE
09/04/23 4
Main objectives
Maximum gains
Reaching out to greater target audience
Product, Price, Place, Promotion
CONNECTIVECAFÉ
& COFFEE
09/04/23 5
Marketing Strategy
Product Price Place Promotion
CONNECTIVECAFÉ
& COFFEE
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Product
Coffee
Espresso
Coffee drinks
Flavored milkshakes
Hot cocoa drinks
CONNECTIVECAFÉ
& COFFEE
09/04/23 7
Price
All the products will be priced at reasonable rates.
Affordable by all sections of the society.
CONNECTIVECAFÉ
& COFFEE
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Place
Near school/college/university In the center of the City Near shoping areas Near office places
CONNECTIVECAFÉ
& COFFEE
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Promotion
Participate in fairs Distribute leaflets Through bluetooth services
CONNECTIVECAFÉ
& COFFEE
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Financial Aspect
Projected Cost of Installation
CONNECTIVECAFÉ
& COFFEE
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Projected Cost of Installation
Possession: The estimated cost of possession in the expected location is ( 35,000 rent & 5,00,000 security deposite)
Equipment: The project will require sophisticated refrigerators and scoop machine and deep freezer air conditioners, telephone, counting machine, vending machine for cone, Wi-fi and pool table.
CONNECTIVECAFÉ
& COFFEE
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Furniture & fixture: The project will also require furniture and fixtures such as table chair, tools, shelves, ceiling fans, chandelier, tube lights etc. the estimated cost of these items has been given below:
Items Quantity Unit price Total
Tables 16 4,000 64,000
Chairs 64 1,000 64,000
Tools 10 1,200 12,000
Ac’s(2 ton) 4 36,000 1,44,000
Tube lights 20 125 2,500
Shelf 2 15,000 30,000
Counter desk 1 25,000 25,000
Chandelier 2 40,000 80,000
Total 4,21,500
CONNECTIVECAFÉ
& COFFEE
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Competitors
National coffee houses
Locally owned & operated café’s
Fast food chains & convenience stores
CONNECTIVECAFÉ& COFFEE
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Our advantage over competitorsLower price than competitorsBetter qualityBetter sitting arrangementsGifts for customers who purchase more
than Rs1199/-
CONNECTIVECAFÉ& COFFEE
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Target Audience
Students
Local business people
Affluent local residents
Tourists
CONNECTIVECAFÉ& COFFEE
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Free home delivery.
Superior packing strategies.
Multiple revenue streams including gift items , gift baskets ,wide range of fast foods in addition to just coffee.
WiFi facility.
CONNECTIVECAFÉ& COFFEE
Some Unique Aspects
09/04/23 17
Research
Q1.Do you think our coffee shop is better than others in the market?
(a) Yes (b) No
Q2.Would you like to visit our coffee shop?
(a) Yes (b) No
CONNECTIVECAFÉ& COFFEE
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CONNECTIVECAFÉ
& COFFEE
Reference By: Prof. Rajlakshmi Bhimwal Saika
09/04/23 21