BFFs in the Boardroom
CIOs and CMOs in the Aligned Organization
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Where we’ve come from
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Where we’ve come from
Dysfunctional relationship between marketing & IT
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Where we’ve come from
No shared governance
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Where we’ve come from
Insufficient IT support to marketing projects
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Where we’ve come from
Marketing forging ahead with technology implementations without IT involvement
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Where we’ve come from
A growing communication gap
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Where we’ve come from
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What are the consequences?
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What are the consequences?
1. Customer 2. Company 3. You
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What are the consequences?
Communication disconnect impacts strategic decisions that prove critical in customer experience
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What are the consequences?
Customers and digital marketing practices are changing faster than companies are responding
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What are the consequences?
Your job security
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The Need for CIO-CMO Alignment
December 2013 | WITI
“You can no longer separate business from technology or technology from business”-Faisal Hoque, Author of Sustained Innovation
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The Need for CIO-CMO Alignment
December 2013 | WITI
Consumers
&
deeply
embrace new digital and social media technologies and engagement
broadly
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The Need for CIO-CMO Alignment
December 2013 | WITI
Marketing & IT execs believe there’s significant collaborative opportunity
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The Need for CIO-CMO Alignment
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The Need for CIO-CMO Alignment
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IT & Marketing execs are not highly prepared to leverage collaborative opportunities
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What Does the Road Ahead Look Like?
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What Does the Road Ahead Look Like?
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_______________________
So How Do You Do It??
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So How Do You Do It?
Collaborative Framework of Cross-Functional Behaviors
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MINDSET
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MEASURE
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MODEL
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MAP
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MAKE
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MODIFY
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MONETIZE
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Remember, together…
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THANK YOU!
LET’S CONNECT
Ghennipher Weeks• Web:
www.AppliedConnectioneering.com• Email:
• Phone: 888.607.5801December 2013 | WITI
