BFFs in the Boardroom CIOs and CMOs in the Aligned Organization
Jun 22, 2015
BFFs in the Boardroom
CIOs and CMOs in the Aligned Organization
2December 2013 | WITI
3
_______________________
Where we’ve come from
December 2013 | WITI
4December 2013 | WITI
5
Where we’ve come from
Dysfunctional relationship between marketing & IT
December 2013 | WITI
6
Where we’ve come from
No shared governance
December 2013 | WITI
7
Where we’ve come from
Insufficient IT support to marketing projects
December 2013 | WITI
8
Where we’ve come from
Marketing forging ahead with technology implementations without IT involvement
December 2013 | WITI
9
Where we’ve come from
A growing communication gap
December 2013 | WITI
10December 2013 | WITI
11
Where we’ve come from
December 2013 | WITI
12
_______________________
What are the consequences?
December 2013 | WITI
13
What are the consequences?
1. Customer 2. Company 3. You
December 2013 | WITI
14
What are the consequences?
Communication disconnect impacts strategic decisions that prove critical in customer experience
December 2013 | WITI
15
What are the consequences?
Customers and digital marketing practices are changing faster than companies are responding
December 2013 | WITI
16
What are the consequences?
Your job security
December 2013 | WITI
17
The Need for CIO-CMO Alignment
December 2013 | WITI
“You can no longer separate business from technology or technology from business”-Faisal Hoque, Author of Sustained Innovation
18
The Need for CIO-CMO Alignment
December 2013 | WITI
Consumers
&
deeply
embrace new digital and social media technologies and engagement
broadly
19
The Need for CIO-CMO Alignment
December 2013 | WITI
Marketing & IT execs believe there’s significant collaborative opportunity
20
The Need for CIO-CMO Alignment
December 2013 | WITI
21
The Need for CIO-CMO Alignment
December 2013 | WITI
IT & Marketing execs are not highly prepared to leverage collaborative opportunities
22December 2013 | WITI
23
What Does the Road Ahead Look Like?
December 2013 | WITI
24December 2013 | WITI
25
What Does the Road Ahead Look Like?
December 2013 | WITI
26
_______________________
So How Do You Do It??
December 2013 | WITI
27
So How Do You Do It?
Collaborative Framework of Cross-Functional Behaviors
December 2013 | WITI
28December 2013 | WITI
29
MINDSET
December 2013 | WITI
30
MEASURE
December 2013 | WITI
31
MODEL
December 2013 | WITI
32
MAP
December 2013 | WITI
33
MAKE
December 2013 | WITI
34
MODIFY
December 2013 | WITI
35
MONETIZE
December 2013 | WITI
36
Remember, together…
December 2013 | WITI
37
THANK YOU!
LET’S CONNECT
Ghennipher Weeks• Web:
www.AppliedConnectioneering.com• Email:
• Phone: 888.607.5801December 2013 | WITI