Club Public Relations ________________________________________________________________________________________________________________________________.

Club Public Relations________________________________________________________________________________________________________________________________

PR Committee 2009/10:

Alan ChengFreddie Long, DatukKoh Jit HuatLeong Chee Woh (Chair)Ng Swee Poh (Sec, Club Director)Roland Lim (Incoming Chair)


Strategic Goal:

Advance the internal and external recognition and public image of Rotary and the Rotary Club of Johor Bahru.


Annual Goals 2009/10:

Several PR projects in 2009/10 that enhance Rotary’s / RCJB‘s public image;

Identify media professionals for membership.


24/7 approach to PR:

PR is a perpetual exercise, not only when we have a project.


Rotary insignia:

Rotary pins everyday;

Rotary ties at work / weekly meetings;

Rotary T-shirts, caps & vests at projects.


Rotary PR posters:

At Rotarians’ places of work;

At shopping malls and public places;

Sold at district assemblies and conferences.


Media releases:

Committee chairs submit media release 1 week before project launch;

Standard form to be filled.


Billboards Project:

Cost RM14,460.00;

Application for RI PR Grant;

District & international competition for funding.

Rotary Dialysis Centres: Viewed by south-bound traffic towards Singapore

End Polio Worldwide: Viewed by north-bound traffic

Club Public Relations ________________________________________________________________________________________________________________________________.

Documents

Club Public Relations ________________________________________________________________________________________________________________________________.