THE NATURE OF PUBLIC RELATIONS RELATIONS “Public relations is planned, persuasive communication designed to influence significant public” (John Marston) “Public relations is

THE NATURE OF

PUBLIC RELATIONS

Oleh: Rachmat K, Ph.D

“ Dicari purel part-time cantik max 25 th Gaji

kurs Dollar kerja santai HP. 081332476008” Jawa Pos, Sabtu 8 Agustus 2006

ETIMOLOGIS

PUBLIC RELATIONS vs HUBUNGAN MASYARAKAT

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PUBLIC RELATIONS “Public relations is planned, persuasive communication

designed to influence significant public” (John Marston)

“Public relations is a system of communication to create a goodwill” (Frank Jefkins)

“Public relations is positive-presentation of the organization to its overall publics” (Tony Greener)

Onong Uchjana Effendy

“Humas adalah komunikasi dua arah antara organisasi dengan public secara timbale balik dalam rangka mendukung fungsi dan tujuan manajemen dengan meningkatkan pembinaan kerja sama dan pemenuhan kepentingan bersama”

Cutlip, Center & Broom

“Public relations adalah fungsi manajemen yang

membangun dan mempertahankan hubungan yang baik dan

bermanfaat antara organisasi dengan public yang

memengaruhi kesuksesan atau kegagalan organisasi

tersebut”

Grunig & Hunt

“Public relations adalah manajemen komunikasi

antara organisasi dengan publiknya”

Public Relations

building “relations” or integrating relationship

between an organization and its publics

both inside and outside

PUBLIC RELATIONS ROLE IS GUARDIANS OF PUBLIC TRUST

What Is PR ?

• Public relations is the

management of

communication between

an organization and its publics.

• We are all involved in and

connected to public relations. Even

the aliens among us!

Public Relations IS NOT ONLY

• Advertising

• Press Relations & PUBLICITY

• Social activites

such as cocktail reception

and entertaining clients with beautiful girls

• Propaganda

• Guest-service

PR ? Cost or Investment ?

e = k m c 2

Knowledge

marketing

Computer / IT

Communication

Goals of PR

Creating mutual understanding

Corporate Image Building

Favourable Opinion

Goodwill & Cooperation

PR Functions

Maintain good

communication

Serve public’s

interest

Maintain good

morals & manners

Jobs of PR

Publicity

Events

News

Community Involvement

Identity Media

Lobbying

Social Investement

PR Tools Publicity & media relations: press release,press

conference, press party, press tour, media gathering

Special events: fundrising,openhouse/company visit,award ceremonies, trade shows, seminars

Corporate advertising

Newsletter

Speaker bureau

Charitable contribution

Thank you note & letters

Sponsorships

Audio visual instrument

Letters of denial

Lobbying

Advertising

Direct marketing

Website

Research

Newsletters, internal media

Special Events

Sponsorship

Annual Report

Audio-visual instruments

Press release, press tour

PR

Communication

Tools

Saya Profesional PR ?

Brain, Beauty, Behavior

3B

Basic Criterias

•Be Able to

interact/communicate with

various characters of

people

•Good communication

•Be Able to organizing

•Personal Integrity

•High & creative

imagination

•Good knowledge (Serba

tahu)

America

Public Relations

Please Reading: • Rachmat Kriyantono, Public Relations Writing: Media Public Relations

Membangun Citra Korporat, Prenada Media Jakarta, Edisi 2, 2012

• Rachmat Kriyantono, Publec Relations & Crisis Management, Prenada Media Jakarta, 2012

• Otis Baskin, dkk, Public Relations: The Profession and the Practice, McGraw Hill, 1997

• Doug Newson, dkk, This is PR: The Realities of Public Relations, Wadsworth publishing, 1993

• Cuttlip, Center & Broom, Effective Public Relations, Pearson Education, 2006

• After reading all the book that I mentioned above, please

write 200 words about:

• Why the world needs PR?

Write your answer in [email protected] so you will able to sign off for the next week meeting.

Thank You

Rachmat K, Ph.D Dosen Ilmu Komunikasi