Cloudy With a Chance of
Attendees:
What Event Planners Need to
Know about the Cloud
Presenter: Chett Rubenstein
Chief Technology Officer
Overview
• What’s This Cloud Stuff?
• Why Should I Care?
• What Can I Do?
= ? semsolutions.co.uk
What’s This Cloud Stuff?
• Cloud Definition
• Busting the Cloud Security Myth
• New Software Paradigm
• New Behavior Paradigm
Socialmediamagic.com
Cloud Definition
Internet
Busting the Cloud Security Myth
• FUD has created the misconception that
Cloud solutions are less secure
• All things equal, a Cloud provider can
afford a higher level of security
Things to Look For in a Cloud Provider
• SSAE 16 (formerly SAS 70)
• PCI Level I
• Certified Privacy Policy
New Software Paradigm
Data Available
• Anywhere
• Anytime
• On Any Device
New Software Paradigm
App Store Consumption
New Behavior Paradigm
Web-Agnostic Web-Centric
Mural Consulting and Microsoft
Web Centric User
Behaves Like You!
• Mobile
o Voice
o Txt
o Email
o Skype
• Social
o Facebook
o Twitter
• eCommerce
o Amazon
• Search
o Google
Why Should I Care?
• Make My Operations More Efficient
2130partners.com
Why Should I Care?
• Address the Web
Centric User
Core Belief
Search
Find
Qualify
Try
Order
Activate & Fulfill
Manage
Support
Up-Sell
Refer
Mural Consulting and Microsoft
What Can I Do?
• Provide participants with the same types of tools
you use everyday
• Leverage social and mobile to add more value for
your attendees
http://blog.architexa.com
Conclusions
• The Cloud Services business model is here to
stay
• There is a new behavior model prevalent in
today’s consumer
• These web centric users have strong
expectations about how they are treated
• There are easy to use and easy to consume
options available to help
• Don’t be afraid!
