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Cloudy With a Chance of Attendees: What Event Planners Need to Know about the Cloud Presenter : Chett Rubenstein Chief Technology Officer
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Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

May 20, 2015

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Every technology vendor in the world is talking about "the cloud" and "cloud-based apps". What is this cloud thing really and what do you need to know about it as it relates to your events? Join renowned cloud expert Chett Rubenstein for a break-down on the changes in technology and business that cloud computing has brought. This webinar will equip you with the cloud basics and arm you with the right questions to ask event technology vendors so that you can make the best decisions on behalf of your attendees.
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Page 1: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Cloudy With a Chance of

Attendees:

What Event Planners Need to

Know about the Cloud

Presenter: Chett Rubenstein

Chief Technology Officer

Page 2: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Overview

• What’s This Cloud Stuff?

• Why Should I Care?

• What Can I Do?

= ? semsolutions.co.uk

Page 3: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

What’s This Cloud Stuff?

• Cloud Definition

• Busting the Cloud Security Myth

• New Software Paradigm

• New Behavior Paradigm

Socialmediamagic.com

Page 4: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Cloud Definition

Internet

Page 5: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Busting the Cloud Security Myth

• FUD has created the misconception that

Cloud solutions are less secure

• All things equal, a Cloud provider can

afford a higher level of security

Page 6: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Things to Look For in a Cloud Provider

• SSAE 16 (formerly SAS 70)

• PCI Level I

• Certified Privacy Policy

Page 7: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

New Software Paradigm

Data Available

• Anywhere

• Anytime

• On Any Device

Page 8: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

New Software Paradigm

App Store Consumption

Page 9: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

New Behavior Paradigm

Web-Agnostic Web-Centric

Mural Consulting and Microsoft

Page 10: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Web Centric User

Behaves Like You!

• Mobile

o Voice

o Txt

o Email

o Skype

• Social

o Facebook

o Twitter

• eCommerce

o Amazon

• Search

o Google

Page 11: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Why Should I Care?

• Make My Operations More Efficient

2130partners.com

Page 12: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Why Should I Care?

• Address the Web

Centric User

Core Belief

Search

Find

Qualify

Try

Order

Activate & Fulfill

Manage

Support

Up-Sell

Refer

Mural Consulting and Microsoft

Page 13: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

What Can I Do?

• Provide participants with the same types of tools

you use everyday

• Leverage social and mobile to add more value for

your attendees

http://blog.architexa.com

Page 14: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Conclusions

• The Cloud Services business model is here to

stay

• There is a new behavior model prevalent in

today’s consumer

• These web centric users have strong

expectations about how they are treated

• There are easy to use and easy to consume

options available to help

• Don’t be afraid!

Page 15: Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud