BUSINESS DESIGN THINKING

MASTERCLASS

CHICAGO JUNE 2016

NEW SKILLS NEW MINDSET

NEW TOOLS

TURNING THINKING INTO ACTION

DAY 1

DAY 2

STARTED WITH A WILLINGNESS TO EXPLORE

IN TEAMS

AS REAL VENTURE ARMS

USING A COLLECTION

OF OUR VISUAL TOOLS

DAY 1 UNDERSTAND AND IDEATE

HOW DOES YOUR ORG MAKE MONEY TODAY?

LOOKING AT CURRENT STATE BUSINESS MODELS

HOW DOES CONTEXT INFLUENCE STRATEGY?

WHAT CONTEXT CRITERIA DO WE DESIGN FOR?

WE GENERATED BUSINESS MODEL OPTIONS

WE BUILT A GALLERY OF OPTIONS

WE HAD TO MAKE SOME CHOICES

AND TELL THE STORY OF OUR VISION

WHICH HELPED US ALIGN AS A TEAM

DAY 2 DESIGNING VALUE PROPS

& PITCHING

HOW DO WE DESIGN RELEVANT VALUE PROPS?

BY FIRST UNDERSTANDING OUR CUSTOMER

AND WHAT PROBLEM(S) WE ARE LOOKING TO SOLVE

AND RAPIDLY TEST THEM IN A MARKETPLACE

WE ASSESSED THE FEEDBACK

AND FIGURED OUT HOW TO TELL THE STORY

WE THEN PITCHED TO OUR C-SUITE

KEY INSIGHTS AND EXPERIENCES FROM THE MASTERCLASS

WE PUSHED YOU AT TIMES

SPARKED RICH DIALOGUE

YOU GOT INVENTIVE

WORKED ON YOUR STORY

VALIDATED THE MARKETPLACE

REFLECTED AS A TEAM

DEBATED TAKEAWAYS

PROVIDED FEEDBACK

BMC is both an

understanding and a design

tool

The value proposition

designer has so many

applications

These tools are impactful for sales!

Very powerful

team interactions

Helps you focus and

zero in on a solution

Intelligent visual

frameworks

Empathy: know who you are

talking to

When pitching make sure

you understand

your audience!

Time boxing & pace!

REFLECTIONS ON THE TWO DAYS

MATTHEW KELLY

MASTERCLASS LEAD

Ma#isastrategyconsultantandbusinessdesigner.Heassistsorganiza-onswithalignmentandclarityaboutthecurrentstateoftheirbusiness,compe--on,economicchallenges,andvisionforthefuture.ContactMa>atma>[email protected].

BUSINESS DESIGNER

LESLIE WAINRIGHT BUSINESS DESIGNER Leslieisanexperiencedstrategyconsultantandbusinessdesigner.Shehasbeenafoundingexecu-veoftwocuCng-edgestartupcompanies.AVIA,ahealthcare-focusedinnova-onacceleratorandSg2,astrategyconsul-ngandanaly-csfirm.Shehasexper-seinhowcomplexorganiza-onsbuildtheirownsustainableinnova-oncompetencies.ContactLeslieatleslie.wainwright@businessmodelsinc.com.

CARL ZUHL BUSINESS DESIGNER Carlisastrategyconsultantandbusinessdesigner.Heworkswithclientsofvarioussizesattheenterprise,business,andfunc-onallevels.Hisfocusisoninnova-vebusinessandstrategydesigntotranslatecollabora-veinsightsintoac-onablesolu-ons.ContactCarlatcarl.zuhl@businessmodelsinc.com.

MARC MCLAUGHLIN BUSINESS DESIGNER

Marc is an experienced strategy consultant and business designer. Hesupportsorganiza-onsbytheuseofhisboldstrategicthinking,crea-vevisualdesignandprac-calimplementa-onskillsthatareeverfocusedondeliveringconcreteresults.ContactMarcatmarc.mclaughlin@businessmodelsinc.com.

NOAH DAVIES DESIGNER Noahisagraphicdesigner,photographer,webdesigner,anddigitalmarke>ngguru.Hedesignscustomcanvases,createsvisualreports,handlessocialmedia,andorganizesevents.Hisfocusondesignallowsforinforma-ontobedisplayedvisuallyinaneasytounderstandway.

NOAH DAVIES DESIGNER

COMING SEP 2016

DESIGNING BETTER BUSINESSES