CREATIVE IMPACT MASTERCLASS DESIGN THINKING Roy Schinning-Woltring 4 juni 2019 Kring Innovatiemanagement en Grow Strategies
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CREATIVE IMPACT
MASTERCLASS DESIGN THINKING
Roy Schinning-Woltring4 juni 2019
Kring Innovatiemanagement en Grow Strategies
CREATIVE IMPACT
ROADMAP OF THE DAY
What is innovation?Innovation1
What is Design Thinking?
Design Thinking2
How does Design Thinking add value?
Design Doing3
INNOVATION
CREATIVE IMPACT
1 INNOVATION TRIGGER
Problem Opportunity
CREATIVE IMPACT
2 INNOVATION ROADMAPTHE TECHNOLOGY ROUTE THE CUSTOMER ISSUE ROUTE
THE BUSINESS CHALLENGE ROUTE THE IDEA ROUTE
THE INNOVATION MAZE
WWW.GIJSVANWULFEN.COM
SELECTTECH NOLOGY
IDEATEFOCUS
CHECK
FIT
CREATECONDITIONS
CREATEBUSINESSMODEL
CHECKFREEDOMTO OPERATE
EX PERIMENT
CREATE NEW BUSINESS
CASE
DISCOVER
No priority for innovation No fit
Insufficient skills
Not feasible
Lack of resources
No time
No insights or
inspiration
Fear of failure
No business model
No market need
Not original
strategy
Too slow
Unclear
support
No internal
Politics
CREATIVE IMPACT
PROBLEM TRIGGER
THE BUSINESS CHALLENGE ROUTE
THE INNOVATION MAZE
WWW.GIJSVANWULFEN.COM
SELECTTECH NOLOGY
IDEATEFOCUS
CHECK
FIT
CREATECONDITIONS
CREATEBUSINESSMODEL
CHECKFREEDOMTO OPERATE
EX PERIMENT
CREATE NEW BUSINESS
CASE
DISCOVER
No priority for innovation No fit
Insufficient skills
Not feasible
Lack of resources
No time
No insights or
inspiration
Fear of failure
No business model
No market need
Not original
strategy
Too slow
Unclear
support
No internal
Politics
THE CUSTOMER ISSUE ROUTETHE INNOVATION MAZE
WWW.GIJSVANWULFEN.COM
SELECTTECH NOLOGY
IDEATEFOCUS
CHECK
FIT
CREATECONDITIONS
CREATEBUSINESSMODEL
CHECKFREEDOMTO OPERATE
EX PERIMENT
CREATE NEW BUSINESS
CASE
DISCOVER
No priority for innovation No fit
Insufficient skills
Not feasible
Lack of resources
No time
No insights or
inspiration
Fear of failure
No business model
No market need
Not original
strategy
Too slow
Unclear
support
No internal
Politics
Business Challenge Customer Issue
CREATIVE IMPACT
OPPORTUNITY
THE IDEA ROUTE
THE INNOVATION MAZE
WWW.GIJSVANWULFEN.COM
SELECTTECH NOLOGY
IDEATEFOCUS
CHECK
FIT
CREATECONDITIONS
CREATEBUSINESSMODEL
CHECKFREEDOMTO OPERATE
EX PERIMENT
CREATE NEW BUSINESS
CASE
DISCOVER
No priority for innovation No fit
Insufficient skills
Not feasible
Lack of resources
No time
No insights or
inspiration
Fear of failure
No business model
No market need
Not original
strategy
Too slow
Unclear
support
No internal
Politics
No priority for innovation No fit
Insufficient skills
Not feasible
Lack of resources
No time
No insights or
inspiration
Fear of failure
No business model
No market need
Not original
strategy
Too slow
Unclear
support
No internal
Politics
THE TECHNOLOGY ROUTE THE INNOVATION MAZE
WWW.GIJSVANWULFEN.COM
SELECTTECH NOLOGY
IDEATEFOCUS
CHECK
FIT
CREATECONDITIONS
CREATEBUSINESSMODEL
CHECKFREEDOMTO OPERATE
EX PERIMENT
CREATE NEW BUSINESS
CASE
DISCOVER
No priority for innovation No fit
Insufficient skills
Not feasible
Lack of resources
No time
No insights or
inspiration
Fear of failure
No business model
No market need
Not original
strategy
Too slow
Unclear
support
No internal
Politics
Idea Technology
CREATIVE IMPACT
3 TYPE INNOVATIONS
Larry Keeley, Ten Types of Innovation, www.doblin.com
CREATIVE IMPACT
4 INNOVATION ENVIRONMENT
Human relations model
Mensgericht
mensen ontwikkelen
Internal process model
Beheersgericht
stabiliteit
Open system model
Innovatiegericht
groei
Rational goal model
Resultaatgericht
rendement
Oriëntatie
Flexibiliteit
Laag
Hoog
Intern ExternCompeting Values Framework van Robert Quinn en Rohrbaugh
CREATIVE IMPACT
5 INNOVATION REALISATION
https://siberdigital.com/solution-approach
DESIGN THINKING
CREATIVE IMPACT
DESIGN THINKING
“Design Thinking is a method of meeting humans’ needs and desiresin a technologically feasible and
strategically viable way.“
CREATIVE IMPACT
“Van welke ervaring heb jij tot nu toe het meest geleerd?
CREATIVE IMPACT
PRINCIPLES OF DESIGN THINKINGUser-centric
CollaborativeIterative process
Holistic (systems thinking)Optimistic
ExperimentalExperience design (emotional aspects)
CREATIVE IMPACT
ACTIVITIES
Empathic
Observe
Interview
Experiment
Facilitate
Visualize
Context
Desk research
CREATIVE IMPACT
CURRENT PROCESS
problem solution
Opportunity
CREATIVE IMPACT
DESIGN THINKING PROCESS
CHALLENGE SPACE
General problem
Specific problem
SOLUTION SPACE
Solution
CREATIVE IMPACT
DESIGN STEPS
SCOPING
RESEARCH
SYNTHESIS
IDEATION
PROTOTYPINGVALIDATION
EXPLORING THE PROBLEM EXPLORING THE SOLUTION
DESIGN DOING
CREATIVE IMPACT
PROBLEEMSTELLING
• Wat wil de probleemeigenaar gaanoplossen?
• Hoe ziet het eindresultaat eruit als het probleem is opgelost?
• Wie ervaart het probleem?• Wat is het belang van het probleem?
CREATIVE IMPACT
CASUS
“How can we find the optimal processes andstandardize as much as possible during the
replacement of the current legacy Transport Management Systeem in a worldwide environment with local pecularities, customer specific demands,
supplier power, technical impossibilities andtraditional working methods?”
HOW MIGHT WE MAKE THE SURGICAL TOOL MORE
COMFORTABLE IN THE HAND DURING LONG PROCEDURES?
How can we make the surgical tool lighter?
DESIGN CHALLENGE
CREATIVE IMPACT
TO FEEL/ ACHIEVE/ DO/ BEWhat is their main goal(s)?
PROBLEMWhich problem are you trying to solve?
FRAMING
OPPORTUNITYWhat opportunity did you spot?
DESIGN CHALLENGEHow might it help the persona?
GIVEN THE CONTEXTWhat is the environment? What are barriers or accelerators?
HOW MIGHT WE HELP/ SUPPORT/ MAKE SUREWho is the persona you are trying to serve?
SO THEY CANWhat is their need or emotional goal(s)?
DESIGN CHALLENGE………………………………………………………….CREATIVE IMPACT 2019 www.creativeimpact.nl
TEAM
DATE
VERSION
CREATIVE IMPACT
DATE TEAM VERSION
COCKTAIL MIX
CREATIVE IMPACT 2019 www.creativeimpact.nl
CATEGORIES
INGREDIENTS
CREATIVE IMPACT
TIPS & TOPS
CREATIVE IMPACT
CREATIVE IMPACT
Roy Schinning-Woltring
linkedin.com/in/rdschinningwoltring/nl
+31 (0)6 117 44 60
www.creativeimpact.nl
https://twitter.com/rschinni
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