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CET U.C. Berkeley 1

Internet Internet Web 0.0, 1.0, 2,0, 3.0 .... and BeyondWeb 0.0, 1.0, 2,0, 3.0 .... and Beyond

Bernt WahlIndustry Fellow

Engineering, U.C. Berkeley

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Silicon Valley HistorySilicon Valley History

• Gold Rush, Movies, and Electronics

• Academic Excellence and Garages– De Forest – Vacuum Tubes (1906)– Hewlett- Packard – HP (1939) – SRI– Fairchild– Intel

Tsunghua University Program 3

Silicon Valley SuccessSilicon Valley Success

• Resources:– Excellent Academic Institutions:

• U.C. Berkeley & Stanford

– Culture - Gold Rush Mentality– Past Successes

• HP, Intel, and Oracle

– Ready Capital (VC Community)– Minimal Bureaucracy– Experienced Talent (from around the world)

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Silicon Valley Companies Silicon Valley Companies

Started by College Students:• Hardware: Apple, Cisco, and Sun. Dell but in Texas.

• Software: Too many to count …

• Internet Search Engines: Inktomi, Yahoo, Ask, and Google.

• Social Network: Facebook, Twitter, Linked-in and Friendster.

• Others: InfoSeek, PowerSet (Bing), eBay, & Craigslist


Readings of VisionariesReadings of Visionaries

• As We May Think – The Memex• Vannevar Bush, The Atlantic, July 1945.

• A Conceptual Framework for the Augmentation of Man's Intellect

Douglas Engelbart, October 1962

• Web 2.0Tim O'Reilly September 2005

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Memex - Memex - WikipediaWikipedia

– World Wide Web– Wikipedia– Vast Retrieval– Data Storage– Shared Information

Augmentation of Man's Intellect Augmentation of Man's Intellect Concept of Knowledge Sharing Concept of Knowledge Sharing Augmentation Research Center's Pioneering "Firsts“Augmentation Research Center's Pioneering "Firsts“

• The mouse • 2-dimensional display editing • In-file object addressing, linking • Hypermedia and outline processing • Flexible view control and multiple windows • Cross-file editing • Integrated hypermedia email and hypermedia publishing • Document version control • Shared-screen teleconferencing • Computer-aided meetings • Formatting directives • Context-sensitive help • Distributed client-server architecture • Uniform command syntax • Universal "user interface" front-end module • Multi-tool integration • Grammar-driven command language interpreter • Protocols for virtual terminals and remote procedure call protocols • Compliable "Command Meta Language"

SRI -> Xerox Parc -> Apple -> Microsoft -> Open Source

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Foundation of Dreams Foundation of Dreams Web 0.0Web 0.0

• Early Predecessors– Telegraph– Facsimile Phone (1842) Alexander Bain– Telephone (1876) Alexander Graham Bell

• (Who do you call ?)

– Memex (1945) Vannevar Bush

1809 1842 1876 1945 1960


Building the Internet Building the Internet Web 0.3 (Alpha)Web 0.3 (Alpha)

• Arpanet (Advanced Research Projects Agency Network),

• U.S. afraid of U.S.S.R. and China disrupting communications

• Lo…(gin) and the network crashed (1969) UCLA to SRI (Stanford)

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Building the Internet Building the Internet Web 0.5 (Beta)Web 0.5 (Beta)

The Web - CERN Publishing on NeXT (1989)Tim Berners-Lee


Building the Internet Building the Internet Web 0.7 (Beta)Web 0.7 (Beta)

• FTP Gopher, Archie, Verona,… (1990 onward)• University of Illinois Mosaic – Netscape (1993)

Marc Anderson

In 1994, 23% of the world’s Internet users are in Silicon Valley and Apple has more domain addresses than China In 2010, China has more Internet users with over 300 million people.


Internet Web 1.0 (Commercial)Internet Web 1.0 (Commercial)

1993 U.S. Congress enacted .com legislation

1995 Internet commerce is a $ 0 billion industry

2010 Internet commerce advertising is $25 billion,

Len Bosack and Sandra Lerner

Jerry Jang and David Filo

Jeff Bezos

Woz and Jobs

Pierre Morad Omidyar

Steve Kirch ($10 million )


Internet Web 2.0Internet Web 2.0

Tim O’Reilly (Web 2.0 Vision)Web 1.0 Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia Personal websites --> blogging Evite --> upcoming.org and EVDB Domain name speculation --> search engine optimization Page views --> cost per click Screen scraping --> web services Publishing --> participation Content management systems --> wikis Directories (taxonomy) --> tagging ("folksonomy") Stickiness --> syndication


Internet Web 3.0 +Internet Web 3.0 +

Creating the future:• Web 3.0 • Google AdSense -> Pay for transaction• Flickr -> Photosynth• BitTorrent -> Holodeck• Napster - > Pandora• Wikipedia -> seti@home,- Crowd sourcing• Blogging ->Tweeting• Upcoming.org -> Spontaneous Crowd Formation• Search Engine Optimization -> Anticipating Needs and Solutions• Cost per click -> Sales Commission• Web services -> Cloud Hosting• Publishing --> Participation • Wikis -> VR Collaboration• tagging ("folksonomy") - > Augmented Reality• Syndication -> The Symantec Web


What Internet Web 3.0 Looks LikeWhat Internet Web 3.0 Looks Like

The future:


Internet Web 3.0 +Internet Web 3.0 +

Tools for creating the future:• Social networking: Facebook, Twitter & FourSquare

• Augmented reality: Second Life, Spore, and Sims

• Open collaboration: Peer-to-peer, Virtual Projects, Viral Learning, Crowd Sourcing

• Smart Phone Devices & Sensors: Classrooms, Communities, Clustering, & Shared Knowledge

• Ubiquitous Computing: Monitor the world around us


Business Plan 2.0 Business Plan 2.0 (no business plan)(no business plan)

1. Find the Problem2. Find the Solution3. Find the Customer4. Iterate ( and be passionate about it)

Philip Rosedale

Dean Kaman Jack Dangerman Fractal Fathers

Collins and Townes


Life Lessons LearnedLife Lessons Learned

Be willing to dream

Recognize opportunity

Be willing to go for it

Work well with others

Execute, a work hard

Have passion doing it


Q & AQ & A

Maybe the World is truly flat, both of them as they collide.

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Technology

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